The 24-7 Wall Street blog analyzed what makes a blog valuable and came up with The Twenty-Five Most Valuable Blogs, offering some insights into how to value your own blog.
I’ve written on the topic of selling your blog in Selling Your Blog: What Are Buyers Looking For, Selling Your Blog: What Goes Into the Selling Price, Can You Sell Your Blog?, and How to Buy or Sell a Blog, and my research came up with a list of things buyers look for when considering buying a blog. It’s also a good list of things you should be aware of and doing with your blog to maximize profitability.
However, the biggest challenge in determining how much a blog is worth is putting an economic and investment value on blog elements and marketing techniques. Douglas A. McIntyre admitted the same challenges, saying: