The most critical factors in building relationships with your readers is getting them to read and getting them to link. So how do you make your blog posts linkable?
Spreading the Word
Personally, I don’t believe in “spreading the word” about a blog post I’ve written. I like them to be naturally found, discovered – if you will – as part of the magic of the peer-driven, social aspect of the web. I want people to find my blog posts and want to write about them because they meet a personal need. Not because they were thrown in people’s faces.
Unfortunately, most bloggers want that “thrown” effect.