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November 18, 2008

Exploring Social Media: The Motrin Moment Impact of Social Media

Exploring Social Media article series badgeHave you heard of Motrin? The pain reliever? If you hadn’t before this weekend, you probably have heard plenty about it now, especially on Twitter this weekend.

The debacle is described best in the article Advertising Age, “How Twittering Critics Brought Down Motrin Mom Campaign,” which explains how the Johnson & Johnson product offended mothers and fathers with an online and print ad for Motrin which claimed that some moms carry their babies around with baby body carriers as a “fashion statement” and summed it up with “Supposedly it’s a real bonding experience, but what about me?”

The outrage rocked the social media world. tweets on Motrin went berserk as people were outraged at this slam against parenthood and parent/child bonding. Within two days of mass online social outrage, the ad campaign was pulled and the Motrin’s website featured an apology saying: read more

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