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December 15, 2010

MTV Announces Music Meter, Social Media For Upcoming Musicians

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MTV Music Meter Logo

MTV isn’t just about reality TV shows and weird sitcoms after all, the company has announced a new service called Music Meter which scours social media websites in the search for upcoming bands and musicians.

According to MTV, the service scans for an increasing numbers of comments on social media sites to find artists who are growing in fans through the generation of extra content.

The service currently sits as a stand-alone website, however a Google Android app and apps for Apple iPad and Apple iPhone devices are all scheduled to arrive in January.

Using the system users can view music videos and listen to 30-second sample tracks, while MTV is working with Rhapsody to provide full music track purchase capabilities. Internet radio is also scheduled for a future site release.

In the meantime, the site will be lacking in ads for at least the next two months, allowing for users to get accustomed to the site design, after which point advertisers will be able to choose genre’s they would like to place ads next to, including coupons and other promotional materials. read more

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