Why Guest Blogging is Useless for Link Building

My Blog Guest - Guest bloggers community

Guest posting NOT for linksThis is a guest post is by Ann Smarty, founder of a community of guest bloggers: My Blog Guest and first contribution as part of a new My Blog Guest – Splashpress Media partnership.

I used to be highly advocative of guest blogging as an effective link building strategy. I used to tell people that this way they could get a quality link back from a high-authority website for free. I used to say, these links (coming from high-quality content) are well-deserved and thus can’t be frowned upon by Google.

But now I wish I hadn’t said that.

Like many other things done online to promote yourself, the concept of guest blogging as the way to build links is being so much abused that it makes me shudder.

People go around spreading poor-quality content (even paying sometimes to get it posted on the blog) and call that “guest posting”. They send spam guest posting pitches and tell you they would “guest post for you for free” (never trust a spammer offering you anything for free. Spammers have nothing of value to offer!).

Now I am telling you: Don’t build links using guest posts. Forget about links. [Read more…]