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November 18, 2013

Richard Gorman – Email Marketing Made Easy

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Communication is evolving, likewise marketing. Product sellers and service providers don’t seat back, waiting on the consumer to demand for their product(s). Instead, they take it to them, anticipating a favorable response. What better way is there to taking your product(s) to the consumer than sending it straight to their inbox? Email marketing is a sure bet. And according to online marketing expert, Richard Gorman, it is an effective and reliable marketing technique

Email marketing is as simple as it sounds; there is no “technical know-how” involved. A computer, an internet connection and email account are the basic tools needed. However, to get good result, which is the goal of every marketer, you need to know your onions, says Gorman.

With several unsolicited mails invading the inbox of consumers daily, they are always in a hurry to click delete. So, you need to come up with emails that won’t only escape from getting deleted, but also push the consumers to consider buying the product(s) you are offering. read more

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October 24, 2008

More Aweber Love and Reasons to Use Them

John Chow joins Darren Rowse in the I Love Aweber club, and highlights the new Twitter feature we’ve mentioned previously. It appears as if Aweber’s got dedicated users, always a good sign.

Speaking of which, Darren Rowse published his 8 reasons why to add a newsletter to your blog:

  1. Newsletters create Loyalty
  2. Newsletters Develop Relationships and Trust
  3. Newsletters Drive Page Views/Traffic
  4. Newsletters are Familiar
  5. Newsletters Build a Core Community and Enhance Reader Engagement
  6. Newsletters can Track and Target Groups of Readers
  7. Newsletters help build Momentum
  8. Newsletters Open Up Possibilities for Monetization

All good reasons, and more in-depth in the post of course. My personal opinion is that adding a newsletter is a good idea overall, and you can most certainly get spinoffs from it. You’ll need a plan of course, but there are most certainly possibilities here.

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August 21, 2008

Newsletters on Blogs, Annoying or Open-minded?

Oh my. David Peralty of XFEP is annoyed with e-mail newsletters that are just rehashes of the RSS feed. I publish one of those myself, and without the “special notes” David mentions, using Feedburner. David says:

You should be happy that I subscribe to your RSS feed rather than punish me by making me get the same information two different ways so that you look like you have twice as many subscribers.

Agreed, and some blogs most certainly push newsletters for no reason other than to pimp the subscriber count, like David reasons. However, there’s another thing to take into consideration. If you don’t push your e-mail newsletter, how will the RSS un-savvy of your readership subscribe to your blog? read more

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