Niche editorial more important than ever to counter information overload

Listening to some people talk, editors are a dying breed because we’re in the age of user-generated, crowdsourced content.

Yet consumers are relying on the human touch to help them find the best information and resources online, according to a number of speakers at the Digital Media Conference in San Francisco earlier this week.

We have access to unprecedented levels of information, but not all of it is useful, and the sheer volume leads to a complete overload of the senses.

What web users increasingly want are specialised sites that either create or aggregate quality content in one place. [Read more…]

How to Doom Your Blog in One Easy Step

I just went through a list of around 100 emails I have been sent via a call for questions. While the questions were different, all had the same issue:

  • “Why is nobody interested in my blog?”
  • “Why can’t I keep my readers?”
  • “Why can’t I think of stuff to write about?”

Want to know the cause behind these and other popular blog woes?

Before I answer, I have a question for you … [Read more…]