Nike is one of the biggest and most successful companies in the world. It is considered a trailblazer in many aspects of business and people look up to Nike as a company that is at the forefront of innovation.
Nike is one of the companies that have fully embraced the power of social media as a way of enhancing its business and its relationship with its stakeholders. Nike knows that social media is an effective bridge that helps strengthen its relationship with consumers and it has developed an effective social media strategy that other companies are also emulating.
So what makes Nike’s social media strategy so effective? read more
Mobile social network Path on Thursday rolled out version 2.1 of its iPhone app and included in that update is the ability to sync your Nike+ account with the mobile network.
By connecting a Path account with a Nike+ account users are able to automatically share their personalized Nike+ information with friends. Users can see how long you ran for, how far you ran, the best pace you kept and the exact route you ran using mapping technology.
The application is also expected to share Nike+ Fuelband data once that technology is made available.
The new update wasn’t just about Nike+ however, the new version of Path also offers Music and Photo story sections.
With the “Music Math” option users can push a single “record” button and hold their phone up to a music source to determine which song they are listening to just like the popular iPhone app Shazam. The program then allows you to share that song with your friends on Path if you choose to do so. read more
If Europeans have all rights to mock Americans for their soccer skills and history, the World Cup has brought at least one thing to the USA but a gold plated trophy is not that thing. Nor are Vuvuzelas.
So what’s it?
Twitter launched promoted tweets just before the start of the USA- Ghana knock out game today.
For a long time people have wondered what Twitter’s business model was and promoted tweets, announced several months ago already now have made their appearance.