Social Media is gaining popular attention. It might be because of Ashton and Oprah, it could be because of the economy, but more and more companies and non-profits are enquiring about the subject. The same question comes up in each discussion …

“Does social media work?”

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I love this story, it is so incredibly “publishing 2.0″ and “blogosphere spirit” to me. A bunch of laid off journalists from Seattle Post-Intelligencer, a now online-online publication, have started a non-profit online news site called Seattle PostGlobe. This from the Seattle Times story:

Seattlepostglobe.org has little money — about $3,000, with another $3,000 pledged. “We’re working as volunteers now,” Murakami said.

The site expects to rely to a great extent on reader donations. Murakami said the goal is to get 8,000 people to pledge $10 a month to help pay full-time, part-time or freelance staff.

Ads will also help, of course.

As you can see, Seattle PostGlobe is a pretty straight-forward, bloggish and everything. Just the way we like it.