August 17, 2009
David Ogilvy is a legend in the advertising world, despite having first retired some 30 year ago and not having published a book in nearly 25. His works are required reading for advertising students today and his philosophy of creating ads that generate sales made millions for his clients. He had a characteristic style or writing and design that remains instantly recognizable to those who’ve studied him, even today.
Though Ogivly died in 1999, just as the Web was beginning to take off, many of his lessons and ideas remain just as valid today as they did half a century ago. Last year I wrote an article entitled “7 Blogging Tips from David Ogilvy” that focused on applying some of Ogilvy’s techniques to blog writing. Ttoday however, I’m going to focus on how his design tips can help you choose a good look for your blog.
Ogilvy had a very famous and classic layout that focused on combining visuals with easy-to-read text. It’s a simple layout that draws the reader’s eye and lures them into the content. It’s a design that at least some elements easily apply to blogs, including the ones below. read more
Tags: advertising, Blog Design, fonts, ogilvy, templates, Themes
November 3, 2008
David Ogilvy, in what is perhaps one of history’s greatest understatements, referred to himself plainly as an “advertising man”. The truth is that, in many circles, Ogilvy is though of, even today, as the advertising man, an idol in an industry where egos often run very high.
Though he first retired over thirty years ago, his writings and teachings are still standard reading for college students today. Over the course of his 40-plus year career he helped create many of advertising’s most famous print ads, he founded Ogilvy and Mather, an advertising agency is still thriving today, and he wrote two books that are still relevant today.
Ogilvy was known for his laser-focused efforts on creating ads that “make the cash register ring”. Though his approach was not as “creative” as others in the field, it was very effective. His ads also tended to favor longer body copy, including at least one ad that contained some 10,000 words. In fact, Ogilvy’s first book, “Confessions of an Advertising Man” was originally written as a lengthy piece of direct marketing, mailed out to prospective clients.
Though Ogilvy died in 1999, he left behind a powerful legacy and one that any writer, no matter the field, can glean something from. Even today, in the age of the Internet, his philosophies, Ogivlyisms and rules remain just as effective today as they did forty years ago.
What are some tips Ogilvy has to teach bloggers, here is just a sample. read more
Tags: advertising, copywriting, editing, ogilvy, writing