If the gymnastics and swimming weren’t enough to get you in the spirit of the Olympics, at least take a look at some of the many lessons the Olympics have brought to Internet marketers. Because the Olympics are so widely known, perhaps the most widely known brand of our time, they don’t have to do as much marketing as your traditional company. However, the Olympics have sparked other companies to incorporate the games into their marketing strategies. In addition, the games themselves offer up some important teachings for those in the marketing industry. Consider a few of the lessons you can take away:
The International Olympic Committee’s reluctant acceptance of bloggers and social media’s participation in sharing information from the Olympic Games has been challenged by Reuters’ editor-in chief David Schlesinger.
Speaking to the International Olympics Committee Press Commission, he said that it was now not possible to control how established and new media disseminated information.
“The old means of control don’t work. The old categories don’t work. The old ways of thinking don’t work. We need to come to terms with that,” he said.
“Fundamentally, the old media won’t control news dissemination in the future. And organisations can’t control access using old forms of accreditation any more.” read more
When it comes to matters of copyright, some companies have an earned reputation as being attack dogs. They are known for filing takedown notices at the drop of a hat, throwing lawsuits around at will and generally intimidating anyone that they feel gets too close to their intellectual property.
Though there is nothing wrong with being aggressive about your copyright, especially when you make your living from it. The problem comes when companies cross the line and sacrifice the rights of users and the public in their bid to protect their work.
These attack dogs are dangerous for many reasons. First, they are the ones most likely to file takedown notices, including against bloggers. Second, they often times trample free speech and run afoul of the law. Finally, they also end up writing both the copyright news we read and many of the copyright laws we follow.
So who are the most aggressive copyright holders? Though such a list is entirely subjective, here is my personal list of the most aggressive major copyright holders I have been tracking. read more