You are currently browsing the tag archive for online marketing

January 27, 2012

Using Pinterest To Promote Your Business [Infographic]

Filed as News with 1 comment

Pinterest ScreenshotPinterest in a very short period of time has become a go to destination for millions of users. In fact in December 2011 there were 11 million visits a week, that’s 400% growth over just six months.

Realizing the success of the program LinchPin SEO has created an infographic that shows users exactly how to market their items on the interest website and they created their unique infographic using the Pinterest setup.

As the infographic rightfully points out Pinterest can be used for a variety of things suck as promoting sales and promitions, offering coupons to readers and even answering questions such as “how much should you spend on an engagement ring?”

Because Pinterest is almost exactly like a giant infographic for readers a business can easily create a visual flowchart that not only sells a product but also provides tons of information about that product at the same time.  A business can easily post information about a product, pin photos to a page and even offer video accompanied by a coupon.

Here’s the Pinterest business marketing Infographic: read more

Tags: , ,

April 25, 2011

Social Media as Part of the Online Marketing Mix

Filed as Guides with no comments

It is evident that marketing, online and conventional, is undergoing a transition all over the world. With the popularization of Social Media, many businesses are turning to the internet to facilitate growth.

Internet marketing, in the form of Search Engine Optimization (SEO) and Pay per Click (PPC) advertising, has been around for quite some time and has proven to be the most targeted marketing strategy with the highest return on investment by far. Now Social Media has been thrown into the mix, and everyone wants to get in on the action, but very few really know how, when or what Social Media marketing actually entails and how it should be used.

Social Media has evolved from experimental sharing of pictures and keeping up with family and friends to an integral part of the Marketing Mix. What many once called “a passing fad” has turned into one of the most powerful mediums to build your business brand, communicate with potential clients and market your business to the masses at a fraction of the cost of conventional marketing. The question now however is: “How do I integrate Social Media Marketing as part of my existing online marketing campaign?” read more

Tags: ,

February 25, 2011

Why Do Bad Internet And Social Media Marketers Thrive?

The Internet and to an extent Social Media can do wonders. Being able to connect with anyone instantly whether you’re starting a revolution or selling something has it pros but another benefit afforded to us is transparency. Data is not only readily available but can be quickly transmitted. Combining these two should be able to tell us who’s good and bad at what they do – namely marketers – but time and time again there are always people being promoted who have no skills to back them up. Why do they thrive online?

For this post I’m going to focus on Social Media and Internet Marketers but let me preface this by saying I’ve met people who excel at whey the do and put quality before dollars. But there are some bad internet marketers out there. How do you define some as a bad marketer? I’ve got a few definitions but I tend to categorize them as people who put profit before results and because of their lack of knowledge are forced to take shortcuts to deliver less than stellar results.

read more

Tags: , , ,

April 26, 2009

Sunday Morning SEO: Improve Your Rankings by Increasing Your Traffic

Filed as Guides with 6 comments

Sugarrae published an interesting study on her blog a couple months ago. It’s entitled You Don’t Need SEO to Rank in Google. It basically shows that increasing your traffic can help your rankings. Usually we think of it backwards. We do SEO to increase our traffic, but if you have a knack for attracting visitors without doing SEO, your rankings will improve as a by product. read more

Tags: , , ,