With around 200 million users, LinkedIn is one of the most popular ways to showcase your academic and professional career milestones and to broaden your network with others in the same or different industries.
In a previous post – ‘Become a Local Blogging Celebrity with LinkedIn’, we see that LinkedIn can be an adequate tool to establish yourself as a local expert offering your skills and knowledge to those in need of it. By engaging with locals, for example via Facebook or Twitter, you can easily establish a community with loyal customers and relationships that are fostered by your expert advice and consultation. The article defined the outcome as a social brand on a local level by pointing out that “while a global network has endless contact possibilities, it is also filled with endless competition”. [Read more…]