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November 19, 2013

Build Your Company’s Reputation In The Blogosphere

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Companies put the majority of their marketing efforts into creating content that they can distribute via their websites, brochures, online newsletters and other platforms they control. However, what they fail to consider is how well they are reaching out and targeting their core demographic in media they don’t control. This is starting to change as companies build their presence on social media platforms such as Facebook and Twitter, but the focus is still on direct communications with people that already know about their brand.

At the same time, companies are becoming increasingly vulnerable to online reputation damage from negative sentiment – some of which is real, and some of which is a result of malicious activity. Online smear campaigns are common, for instance, and result in significant commercial consequences for their victims. One example of this is the recent negative astroturfing – posting fake reviews – that Samsung carried out in Taiwan against its competitors, but there are many, many more. read more

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October 6, 2013

Brand.com Review of 6 Tips for Managing Your Reputation Online

Filed as Features with 58 comments

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Are you taking measures to protect your reputation online? With this Brand.com review, you’ll learn some of industry pros’ top tips for managing your online reputation.

One of my favorite books is Robert Green’s 48 Laws of Power. The 5th Law says, “So Much Depends on Reputation – Guard it with your Life.” I keep wondering how much that quote has to do with what we do online.

It takes years of effort and hard work, whether you’re a blogger or a corporation, to build a reputation online. However, it only takes an angry tweet, a rude email or a drunken Facebook status update to destroy your reputation. read more

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