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July 18, 2008

Are Blog Comments a Source of Referral Traffic?

Here’s a question. If blog comments are mini-resumes, which comments are bringing the most traffic to your blog?

When you leave a comment on a blog, there are three things at work.

  1. Your desire to participate in the blog conversation and topic.
  2. Your desire to increase your link credits through blog comments.
  3. Your desire to encourage traffic from your comment to your blog.

A lot of pro bloggers cover the first two, but I want to explore the last one. If you really want to drive traffic to your blog through comments on other blogs, is it working for you?

Have you been paying attention to your blog referrals and incoming traffic to see where your traffic is coming from in relationship to your blog comments? It’s a very good question because we blog and comment on the premise that blog interaction helps drive traffic.
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May 27, 2008

Show me the Money - Web 2.0 Firms not raking in the cash

Filed as Features, News with 2 comments

Many of us who had lived through the first internet bubble of the late 1990’s and early part of 2000 probably weren’t surprised to see this coming - but the news hit last night when the Financial Times published a piece entitled Web 2.0 Fails to produce Cash.

As an observer of this interesting little (or not-so-little) global tech industry that revolves around the “Web 2.0″ concept, I’ve long been wondering when the sky would start falling on the notion that you can drive traffic and change online behavior without having a business model that enables you to actually make money. read more

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May 21, 2008

John McCain To Followers: Its Time To Troll The Blogosphere!

Ironically, just when this author started to warm up to the Maverick (for entering into hostile territory), it looks as if they are encouraging their followers to post “positive thoughts” or at least actively defend McCain’s name in the comment section, an item that may not please many political (and non-political) blogs.

(JohnMcCain.com) Help spread the word about John McCain on news and blog sites. Your efforts to help get the message out about John McCain’s policies and plan for the future is one of the most valuable things you can do for this campaign. You know why John McCain should be the next President of the United States and we need you to tell others why.

Select from the numerous web, blog and news sites listed here, go there, and make your opinions supporting John McCain known. Once you’ve commented on a post, video or news story, report the details of your comment by clicking the button below. After your comments are verified, you will be awarded points through the McCain Online Action Center.

It’s not the fact that John McCain is encouraging followers to comment upon blogs/news sites that is disturbing. After all, its probably wise to have a volunteer army defending ones own name.

Its the part where users have to report back to headquarters, as if its some intelligence agency (like the KGB or CIA).

If McCain wants to be successful online (as well as off) then he should encourage passionate followers to simply voice their opinion without the need to receive a “pat on the head” by reporting their daily good deed.

Otherwise he just might find himself fighting the blogosphere once again.

(Hat Tip: Hot Air)

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Why Blogs Are Like Land

I haven’t been writing very actively on my blogs lately, being mostly working in the back-end of things (yes, Splashpress is an ever-growing network). With this I’ve come to realize that I can compare blogs to land or some other real estate property.

For one, land can sit idle, and so can blogs. I know some people who own land in the suburbs, but have not built any houses on these. They end up paying real property taxes every so often, but do not actually derive any direct benefit from the land, aside perhaps from being an asset in their balance sheets.

Blogs can sit idle, too. I actually have a handful of domains (not even blogs yet, but still domain names) that I plan to launch, but still don’t find time to do so. For the blogs that are already up and running, these mostly have just a few starting posts. And the “taxes” I pay here are in the form of hosting fees, and the fact that they sit on my server consuming a few megs of space each.

Land can be developed. One can build a house on a residential lot. You can spend up to a few millions here, depending on your budget or how lavish (or simple) you want your house to be. Or, you can go cheap, and fix things along the way.

Blogs, meanwhile, can be designed and launched. You can spend a few hundred to several thousand dollars on a custom design. Or, you can also run on freely-downloadable themes, and just customize as you go along. Your building blocks here would also be the blog content that you would have to post initially and regularly.

Land can also be developed for business or commercial purposes. If you own prime lots in the city you can perhaps build apartments or commercial buildings. These can then be leased out and you can earn from rent income. Blog, too, can be built for commercial purposes. The rent income here would be the revenues from advertising, affiliate marketing, and sponsorships.

I also know some folks who buy land, build houses and sell these for a profit. That’s real estate development for you. It’s the same with blogs–some enterprising bloggers actually build blogs and blog networks for the purpose of selling.

So the analogy here is all about space. Both land and blogs can become personal space or commercial spaces.

There is one essential difference though. Land is physical property, and that’s while it’s called real estate. Blogs are virtual estate. How we define and value blogs can evolve over time. But then, isn’t that how it is in the case of land, too? The fact that land is valuable and “real” has also evolved through time, and this has differed from society to society. At present, though, most would agree that there is real value to land, at least for the foreseeable future. For blogs, meanwhile, it’s not as definite.

How much do you value your blog? Do you treat your blog as your personal space? Or a commercial space, perhaps? And do you think that value and that treatment will be the same a year from now? How about five years? Ten?

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April 23, 2008

Are Video Comments The Wave Of The Future?

Michael Arrington, owner of TechCrunch has recently allowed readers to post video comments upon all of the blogs apart of the “TechCrunch empire.”

The feature is powered by Seesmic, a service that Michael has invested in previously.

While video comments will probably help enhance the discussion (as you will have the opportunity to see just how ugly some readers truly are, especially if they have not shaved in a while), it could potentially compound the blog trolling problem, as individuals could simply shout out their annoyances at you instead of typing IN ALL CAPS.

Even though other types of abuses could be discussed (ranging from shameless promotional video comments to hard core porn), video comments may a feature bloggers should seriously consider adding to their sites–just as long as they are up to the challenge of moderating video comments posted to their site.

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April 21, 2008

Do You Take Links for Granted?

As a blogger, links have been part of my daily blogging rounds. I click links on blogs to check out references and sources. And I use links on my blog posts to provide readers relevant information or alternative sources of information. Links have been so prevalent in the blogging culture that sometimes we tend to take these for granted.

However, not everyone is familiar with links, and the relevance of hyperlinking in blogging and the Web in general.

For instance, consider someone from the traditional media. How would they consider links? Would they think of links as relevant or important, even? Formal studies and print publications would usually include footnotes or even endnotes with references. Or, sources can be referenced in the bibliographies or appendices. But what about links? Well, you can’t hyperlink from paper, can you?

In fact, I have a few colleagues whose background involves traditional media of all kinds (print journalism, radio broadcasting). They’re prolific writers, yes. But in a way, they are still not that familiar with using links when writing blog posts. Or perhaps they are, but they just prefer to stick to their way of citing material. The way they reference sources and related information is a bit different. But that is not to say it’s inadequate. Being from traditional media, they tend to be able to do better research, and to dig deeper into the facts.

Referencing Jonathan Bailey’s recent post about lessons for and from journalism, I would think that effective linking is another lesson that journalists can learn from the bloggers. Having good sources and references is one thing. But giving your readers easier access to these would definitely be better, especially in a more interactive environment.

However, this should be the case for bloggers, too. Effective linking would mean using links more sensibly and reasonably, and thus ensuring the quality of the links. Just like how a journalist wouldn’t cite bogus information, we bloggers should try our best to link only to the good stuff. You wouldn’t link to a scraper site to cite information, would you?

So here’s a challenge I pose to our dear readers. Whenever you see a hyperlink on a blog or a webpage, don’t just click on it blindly. Try to think about the relevance of that link. Why was it there in the first place? What was the intent of the author? Is it relevant at all? Is it even appropriate?

The search engines have been looking into quality of linkages (both inbound and outbound). Shouldn’t we humans start doing the same?

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April 10, 2008

Will The Blogosphere Suffer From A Microsoft-Yahoo Merger?

Never since the days of the net bubble has the web held its collective breath (or prepared the popcorn) regarding the Microsoft-Yahoo drama.

The affair has become so large (or bad, depending on your point of view) that non-geeks are even starting to talk about it (at least around this author anyways). But while some argue in favor of the “inevitable merger,” the Microsoft-Yahoo deal (aka MicroHoo) may potentially affect the entire blogosphere–for the worse.
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April 9, 2008

Did the Internet Kill Anticipation?

Filed as News with 4 comments

When the Internet first started to become mainstream, I was at the age when nothing mattered - except girls. Everyday I’d walk down the block to my buddy’s house. We’d boot up his beast of a computer and log on to Prodigy.

Seven letters/numbers stood between Queens, NY and the rest of the world: NCJG34B. My first assigned screen name.

Once logged in, the mission was simple: Find girls of the same age, initiate e-mail contact, exchange pictures through snail mail and eventually meet. Of course, this meeting had to culminate in some sort of ‘action,’ or else it was considered a bust.

If it worked like a charm back in the early 90’s, I can only imagine the number of casual hookups the Internet is responsible for today. It seems TOO easy. But isn’t it always when you’re happily married, sitting on the sidelines.

What’s my point? Here it is: I think anticipation has left the building.

As we move towards an on-demand society, I can’t help but wonder if something is lost with all of this immediate gratification. TV gets paused, albums leak weeks in advance and I can find the value of my home and the picture of an Ex in about eight seconds. This ‘information now’ trend has been spearheaded by constantly-updated blogs.

Information overload is here, and I’m kinda thinking it’s too much. Every good geek worth his or her salt loves data. But is there a downside to having access to too much stuff? Your thoughts please…

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March 30, 2008

Blogging vs. Human Content Aggregators

Filed as News with 13 comments

I recently blogged about my disdain for so-called ‘bloggers’ who rip and run with your content. You know the drill. You stay up late researching and writing a post, only to find it re-posted (at varying lengths) on other people’s blogs. Sure, they’re kind enough to attribute the story to you. But let’s be honest; how many people are gong to click-through to your Website to read other articles.

We all like to think that our writing is strong enough to lure people in to read more and earn them as a subscriber. But the majority of Web surfers generally take a glance and move on.

This tactic of copy and pasting within in a niche, does NOT make you an authority on a subject. In fact, I’m not even sure it should qualify as blogging.

Here in New York, how would the New York Times feel if the Daily News started to publish their stories – without permission – in there entirely. Even with proper attribution, it’s illegal and would never fly.

I’m sure there are plenty of you out there who take this route and do consider yourself bloggers. I’m open minded and willing to consider both sides of the argument. So let’s get the debate started:

If you grab content from multiple blogs, and do not offer your own commentary, should you be considered a blogger?

On the flip side, I will say that I thoroughly enjoy both the content and traffic generation offered by “blog catalog” Websites like Alltop.

However, I say these folks trying to pass themselves off as bloggers are nothing more than human content aggregators. What’s your take?

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March 17, 2008

Are you a fast blogger or a slow blogger?

Filed as Features with 9 comments

The philosophy of one of my favorite bakeries is that they allow the bread to rise up to 36 hours to ensure the best quality. It reminded me of the Italian ’slow food’ movement as a response to the production and consumption of fast food. The general idea was translated into various aspects of life and gave birth to the ’slow movement’ which may be considered as “a cultural shift toward slowing down life’s pace.” (Wikipedia)

However, the web seems obsessed with updates, it seems to be in an endless beta state fed by a perceived freshness fetish where updating quickly and instantly is the norm. Blogging may be seen as a medium where the freshness norm is illustrated in the daily update. New York Times science reporter Andrew Revkin recently stated that

Much of the power of the Web lies in speed and reach. But those same properties are the source of its greatest failing as well: the tendency to spread faulty assertions instantly and widely. Maybe it’s time for a “slow blog” movement, just as there’s now a slow food movement — and even a slow life movement, as described in The Times this week.

While blogs thrive on the update , the quick update in order to break the news first may also lead to the “fast-motion flow of misinformation.” A recent example is the Robert Scoble’s quick but inaccurate Twitter message stating that “revision3 just sold to cnet for $58 mil” which was humorously covered by Michael Arrington on TechCrunch.

While freshness is still the norm on the web there are also a few trends that propose to slow down. We are dealing with an increasing amount and speed of information which gave birth to the Getting Things Done hype. Dutch problogger Ernst-Jan Pfauth for example applies GTD to blogging in ‘how to process blog-related email Getting Things Done-style‘.

Both the slow movement and Getting Things Done are a philosopy and a lifestyle. Slow blogging proposes to take a step back, reflect and think. Carl Honore gave an interesting talk on ‘Slowing down in a world for speed’ at Ted 2007 (see video). Of course the Slow Blog Manifesto does not apply to all blogs and bloggers. Slow Blogging is a style and mindset that rejects immediacy:

It is an affirmation that not all things worth reading are written quickly, and that many thoughts are best served after being fully baked and worded in an even temperament.

News blogs depend on quick and fast updates but depending on what kind of blog you run you have to balance between the speed of information and depth of information:

The best internet experiences balance the tension between speed and ease of access and depth of information. The superficial quality of speed is inherent to the net (just like water is wet) but that doesn’t mean it has to be accepted unquestioningly. The proliferation of information and our consumption and creation of it isn’t something that should be taken for granted. (Jesse)

Mari then distinguishes between two types of blogging:

There is and should be fast and slow blogging. Someone a while back made the point that the real issue is lazy blogging. I think that’s right. Fast blogging has its place in conveying news and starting conversation. Meanwhile, slow blogging is for thoughtful, considered analysis; for weighing all of the news that’s already been reported in fast blogging and by other media outlets. Both are good. Lazy blogging has no place. (Mari)

What kind of blogger are you? A fast blogger or a slow blogger?

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