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August 19, 2008

Is linking to yourself the right thing to do?

Filed as Features with 7 comments

An interesting piece by Tim O’Reilly over at O’Reilly Radar asks if linking to yourself is the future of the web:

At the time, I noted the way that more and more information that was once delivered by independent web sites was now being delivered directly by search engines, and that rather than linking out to others, there were strong signs of a trend towards keeping the link flow to themselves.

This thought re-surfaced when Techcrunch launched Crunchbase. Now, rather than linking directly to companies covered in its stories, Techcrunch links to one of its own properties to provide additional information about them. I noticed the same behavior the other day on the New York Times, when I followed a link, and was taken to a search result for articles on the subject at the Times (with lots of ads, even if there were few results).

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