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July 10, 2009

Gawker Media is Back to Promoting Pageviews

Gawker Media has had a good year so far, with ad revenue up 35% when the industry is suffering. The network clocked 334 million pageviews in June, and Nick Denton is happy. He is, in fact, so happy that he’s bringing pageviews to the table again, with bonuses for writers reaching their individual targets. This from an internal memo published on the Nieman Journalism Lab blog.

Don’t all get excited: the levels will be modest; aimed at the writers who aren’t paid as much as their traffic would warrant; and we’re only committing to bonuses for the second half of this year. Chris Batty’s sales and creative services teams have done an impressive job in bucking the advertising slump; but we have no idea how long we can continue to out-perform competitors.

He’s also mentioning the new commenting system and policy change, further outlined in a Jezebel post. Skipping that, the memo actually gives some insight in how Denton & Co. thinks about comments. read more

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