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November 16, 2009

Interview: Tom Rusling, Text Link Ads

text-link-ads-logoHere, Thord interviews Tom Rusling at Text Link Ads.

Let’s start with you. Who are you and what do you do at Text Link Ads?

I am the Senior SEO Strategist. In that role, I offer resources to Text Link Ads clients that are looking to add a layer of strategy and/or on-page site optimization to their link building campaigns. TLA is by design a self serve network: clients can enter our system and find a huge array of links to choose from. However, often clients are looking for guidance around things like:

  • Which keywords should I be targeting?
  • How many links should I be buying?
  • How fast should I be purchasing links, and how much should I vary my anchor text?

And of course, many clients feel like the links they have acquired with us are not working effectively for them. Often my most important role is to help clients identify technical problems on their site which are impeding the benefit of their link building. Such examples could be incorrect use of redirects, duplicate content issues in all its many vast and wonderful forms, lack of page targeting and keyword dilution, etc. They always come into the conversation blaming the links, but invariably the client and I are able to analyze the problem and identify the source of the problem is something on-page.

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September 20, 2009

Sunday Morning SEO: How Effective are Paid Links?

Filed as Features with 2 comments

A couple months ago, We Build Pages stopped buying links for their clients.  This was a big change since We Build Pages is a well known link building firm in the SEO industry and they were notorious for buying links.  Also, just recently, I was surprised to see SEOmoz change their stance on paid links.  SEOmoz had previously recommended paid links.

Why is it that top SEO firms are now changing their minds on paid links?  Has buying links gotten so risky that you shouldn’t do it any more?

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November 17, 2007

Google Selling Links For $1995?

Filed as News with 7 comments

In light of the Google PageRank correction to what is thought to be paid postings — and in the recent past, paid links — its ironic that Google might be selling links of their own.

That’s right — although Google has created the perception that it is actively punishing those blogs which are doing things to pollute organic listings, Google itself may also be an unwitting participant in said “pollution” by selling links … at almost $2k a pop.

How is this?

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