A reader of mine left an impassioned comment on my blog recently asking:
Tell me if I should be doing this? I’m busting my head against the wall with my blog. I’m trying so hard to get readers and it’s just not happening. What am I doing wrong? Should I be doing this? Why am I doing this? Tell me to stop if you think I shouldn’t be blogging.
First, it’s not my job to tell you whether or not to stop blogging. That’s your decision. Sometimes, at the depths of despair we find the motivation that kicks us up over the edge, turning whatever we are doing into magic. I won’t interfere in that process directly.
However, I do know that we are entering a time period in the recent life cycle of blogging when more and more bloggers are asking themselves similar questions. Now into the end of their first, second, and even third year of blogging, many are starting to evaluate how much time, work, and energy they are putting into something that has so little return on its investment. They are asking themselves why am I doing this?