February 14, 2013
We know women have flocked to Pinterest but that isn’t the only part of the demographic landscape worth investigating. A new study by the Pew Center on Internet and American Life has found that middle-class and non-urban users are also very popular on the social network.
The study found that 67 percent of respondents used Facebook, 16 percent used Twitter and 15 percent used Pinterest. Instagram was in fourth place at 13 percent and Tumblr maintained six percent of responses.
While only five percent of respondents were men the study actually found that women in general are more engaged on social networking. For example, 72 percent of women use Facebook compared to 62 percent of men. read more