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January 27, 2014

Beyond Google: 5 Social Media Strategies for 2014

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Social media strategiesIt doesn’t take an expert to see that Google search no longer has the same reach that it had just a few years ago. Sure, Google still controls more than two-thirds of American search, but it isn’t the only platform by where people connect online. Thanks to social media, your customers may be just as likely to find you on Facebook or some other sites as they are using Google search. Here are five social media strategies (websites) for 2014 that every company should consider.

Facebook — What are you using Facebook for? Hopefully, your business has its own page there, perhaps multiple pages for different and distinct products that you sell. Facebook can no longer be ignored: there are more than 1 billion global users engaged. Use it post new information about your company, to elicit feedback from your customers, and make special promotional pitches. Encourage people to “like” your pages and to reshare your information. read more

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August 14, 2013

How Pinterest Can Cure Writer’s Block

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cure writer's block with pinterest

Pinterest is one of the coolest new social media networks to come along in a long time. For the creative types, it can bring an endless source of inspiration and motivation, especially because it is so visually appealing.

However, even though its focus is on images, when it comes to the written word, Pinterest can be a great source for blog post ideas, especially when you have writer’s block. By maintaining an active Pinterest presence, you can help keep your creative juices flowing without having to resort to writing exercises or another round-up post made of links or images.

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February 14, 2013

Pinterest Is Loved By Middle-Class And Non-Urban Users, Plus Other Interesting Facts

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Pinterest LogoWe know women have flocked to Pinterest but that isn’t the only part of the demographic landscape worth investigating. A new study by the Pew Center on Internet and American Life has found that middle-class and non-urban users are also very popular on the social network.

The study found that 67 percent of respondents used Facebook, 16 percent used Twitter and 15 percent used Pinterest. Instagram was in fourth place at 13 percent and Tumblr maintained six percent of responses.

While only five percent of respondents were men the study actually found that women in general are more engaged on social networking. For example, 72 percent of women use Facebook compared to 62 percent of men.  read more

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December 10, 2012

Pinterest Page Setup To Catch Criminals And Its Successful

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Pinterest Page Catches Criminals

Catching criminals often involves endless hours of detective work, reels of security camera footage and sometimes just a bit of plain old luck. A possibly more effective way to catch those same criminals is to use social networking website Pinterest.

The Mercury,a Pottstown, Pennsylvania newspaper, has so far posted 74 pictures to its newspaper Pinterest page and surprisingly the effort has been very effective.

Pottstown Police Capt. F. Richard Drumheller toldNPRthat the minute the page was setup tips began flooding in to his department. Drumheller notes: read more

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November 21, 2012

An Educators Guide To Pinterest [Infographic]

Pinterest for EducatorsPinterest grew by 4,377% from March 2011 through March 2012. The social networks growth is largely credited with its ability to engage users in a simple but effective way. The site has become so popular that the average user now spends 98 minutes per month simply browsing through Pinterest boards.

With engagement increasing and users discovering new recipes, tech tips and other information the teams atWorldWideLearnandQuinstreethave built a case study around how a virtual pinboard works for showcasing a students work to creating a sense of community through pictures.

The study includes information obtained from top-tier Universities who have used the social sharing platform to engage with students. read more

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October 25, 2012

Pinterest Adds Website Verification to Profile Pages

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Pinterest Adds Website Verification

Want to know more about exactly who you are following? Pinterest on Thursday rolled out website verification to profile pages.

The system also allows users to highlight their own website on their profile.

Pinterest plans to add the feature to pages across the site in the near future, allowing for more verification and by its very nature more transparency.

In a statement regarding the feature Pinterest officials proclaimed: read more

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July 24, 2012

Pinterest Advertising First! Nutrisystem Must Add Disclaimers To Weight Loss Ad Claims

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Pinterest Ads for NutrisystemPinterest advertisers no longer have the free range to say what they would like without providing warnings to customers. The Council of Better Business Bureau’s National Advertising Division asked Nutrisystem on Tuesday to begin attaching disclosures about their weight loss testimonials to their ads.

A Pinterest board asked customers who were successful with the program to post testimonials about their “reasonable” weight loss from the program which prescribes a diet of prepackaged meals.

Pins on the board including a customers name, their “after” pictures and the number of pounds they lost while using the Nutrisystem program.

While Nutrisystem does not pay to use Pinterest NAD ruled that the curation of the sites marketing tools warrants proper disclosures on Pins.

Nutrisystem was quick to add the following disclaimer: read more

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June 7, 2012

Social Networks Broken Down By Demographic [Infographic]

To better portray how certain demographics use social networking and to show the pull those social networks have over users the team at Go-Gulf.com created a social network infographic.

Some statistics we already knew, for example Facebook rules the pack with 901+ million users. Other facts though are interesting, for example learning that Pinterest is still dominated by 68.2 % women.

Interestingly enough Pinterest users spend the same 405 minutes per month browsing the sites various pins when compared to 405 minutes that users spend on various parts of the Facebook website. read more

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April 30, 2012

Pinterest Interest Skyrockets, Soars Over 2.3 Billion Pageviews [Infographic]

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Pinterest LogoPinterest is still in closed beta but that hasn’t stopped the relatively new social network from racking up 4 million unique visitors a day with 2.3 billion pageviews.

In celebration of the new social network darlings achioevements the team at Tamba has created an infographic that highlights the increased amount of interested in the Pinterest system.

Launched 25 short months ago Pinterest has grown to include full-on Twitter and Facebook integration while providing 250,000 iPhone users with the Pinterest app for mobile browsing. The team at Pinterest has also managed to add a dedicated following to its system where users spend an average of 14.2 minutes browsing the visually stunning social link sharing network.

Throw in more referrals than the more popular Twitter and Facebook social network systems and its easy to see why this network has become a “business darling” in recent months.

Here’s the “Interest in Pinterest” infographic: read more

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March 27, 2012

Pinterest Listens to Users and Revises Terms and Conditions

Pinterest can be a great way to increase the visibility of your brand or connect with other like-minded individuals in your industry (although it doesn’t help eliminate distractions for writers because it is so incredibly addicting, but I digress). For this reason, the social network has over 10.4 million registered uses, 9 million monthly Facebook connected users, and 2 million daily Facebook users according to Inside Network’s AppData tracking service. However, even with all of these users, the site was in serious jeopardy just a few short days ago.

Users were starting to realize that the Pinterest terms and conditions simply were not safe. Since most people do not read the terms and conditions, this problem went unnoticed by many for quite some time. Nevertheless, the truth came out quick to a large number of people; forcing Pinterest to make a change. Below are some of the terms and conditions that caused the uproar:

  • When you pin something, you agree that you own whatever it is you pin or have permission from the original owner.
  • Pinterest is allowed to sell anything you pin.
  • If any legal fees need to be paid or dealt with, you must pay the legal fees for Pinterest.
  • Any risk you may be taking by using the site (copyright issues, ownership disagreements, etc.) is entirely your responsibility.

The word was spread quickly by this graphic written by Jon Contino. This caused many to remove photographs or stop using the site out of fear that something would go wrong and they would be entirely responsible for all fees and blame. Fortunately, Pinterest listened.

The Latest Pinterest Terms and Conditions Changes

This past weekend the Pinterest team sent an email message out to all users to help solve the situation. Pinterest decided that they would be changing their terms and conditions and apologized for any inconvenience the terms may have caused. The terms will not be split into three sections: Terms of Service, Acceptable Use Policy, and Privacy Policy

Splitting the terms up into three sections should help make the terms easier to understand for all users. However most importantly, the site is going to change some of the “rules” that had so many users up in arms. Below are some of the changes discussed in the email:

  • Pinterest will not be selling any content published on the site.
  • Pins that explicitly encourage self-harm or self-abuse will not be tolerated (such as unhealthy diets or bullying).
  • There will not be simpler tools for anyone to report any copyright or trademark issues. Every pin will also have the option of a “Report Pin” button to help make this easier.
  • New features such as a Pinterest API will be added. This will allow developers and third party services top get involved in the site.

All of these changes will be set into motion on April 6, 2012. Although we still haven’t seen any changes about legal fees or responsibility of the images on the site, this is certainly a set in the right direction.

Will this change the way you use Pinterest?

Amanda DiSilvestro is a writer on topics ranging from social media to payroll processing. She writes for an online resource that gives advice on topics including merchant services to small businesses and entrepreneurs for Resource Nation.

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