While social bookmarking site Pinterest might be two years old the sharing platform really came into it’s own during the second half of 2011 and now the company is the top traffic referrer for retail based websites.
If you’re unfamiliar with Pinterest the program essentially allows users to create “pinboards” which are the equivalent of an online bulletin board for popular categories such as food, wedding planning, home decorating, etc. As users find interesting information online they can use the “Pin It” bookmarklet or their iPhone app to save things both from online and offline solutions.
As more users create bulletin boards and share their findings with friends traffic is sent to retailers and suppliers such as Ajinomoto. That traffic according to Experian Hitwise is driven by 58% women which is of special interest to advertisers, brands and retailers. read more
Pinterest has become a huge success in the United States in recent months as more than 12 million users have jumped on the Pinterest bandwagon and begun sharing articles from their favorite site. In the United Kingdom the site has also began to receive a bit of traction with 200,000 users now using the social sharing network.
While both the U.S. and U.K. have successfully implemented Pinterest into the daily lives of citizens the type of items being shared and the demographic of people using the site are vastly different.
The team at Visual.ly compiled data about the site from both countries and have determined some interesting facts. For example while the U.S. Pinterest demographic is make up mostly of women, a majority of users in the UK are men.
Compiled data has also revealed that the type of content is vastly different, while US users tend to share arts, crafts, funny stories, etc. UK users focus on venture capital, blogging, SEO and marketing. read more
Pinterest in a very short period of time has become a go to destination for millions of users. In fact in December 2011 there were 11 million visits a week, that’s 400% growth over just six months.
Realizing the success of the program LinchPin SEO has created an infographic that shows users exactly how to market their items on the interest website and they created their unique infographic using the Pinterest setup.
As the infographic rightfully points out Pinterest can be used for a variety of things suck as promoting sales and promitions, offering coupons to readers and even answering questions such as “how much should you spend on an engagement ring?”
Because Pinterest is almost exactly like a giant infographic for readers a business can easily create a visual flowchart that not only sells a product but also provides tons of information about that product at the same time. A business can easily post information about a product, pin photos to a page and even offer video accompanied by a coupon.
Here’s the Pinterest business marketing Infographic: read more