March 27, 2012
Pinterest can be a great way to increase the visibility of your brand or connect with other like-minded individuals in your industry (although it doesn’t help eliminate distractions for writers because it is so incredibly addicting, but I digress). For this reason, the social network has over 10.4 million registered uses, 9 million monthly Facebook connected users, and 2 million daily Facebook users according to Inside Network’s AppData tracking service. However, even with all of these users, the site was in serious jeopardy just a few short days ago.
Users were starting to realize that the Pinterest terms and conditions simply were not safe. Since most people do not read the terms and conditions, this problem went unnoticed by many for quite some time. Nevertheless, the truth came out quick to a large number of people; forcing Pinterest to make a change. Below are some of the terms and conditions that caused the uproar:
- When you pin something, you agree that you own whatever it is you pin or have permission from the original owner.
- Pinterest is allowed to sell anything you pin.
- If any legal fees need to be paid or dealt with, you must pay the legal fees for Pinterest.
- Any risk you may be taking by using the site (copyright issues, ownership disagreements, etc.) is entirely your responsibility.
The word was spread quickly by this graphic written by Jon Contino. This caused many to remove photographs or stop using the site out of fear that something would go wrong and they would be entirely responsible for all fees and blame. Fortunately, Pinterest listened.
The Latest Pinterest Terms and Conditions Changes
Splitting the terms up into three sections should help make the terms easier to understand for all users. However most importantly, the site is going to change some of the “rules” that had so many users up in arms. Below are some of the changes discussed in the email:
- Pinterest will not be selling any content published on the site.
- Pins that explicitly encourage self-harm or self-abuse will not be tolerated (such as unhealthy diets or bullying).
- There will not be simpler tools for anyone to report any copyright or trademark issues. Every pin will also have the option of a “Report Pin” button to help make this easier.
- New features such as a Pinterest API will be added. This will allow developers and third party services top get involved in the site.
All of these changes will be set into motion on April 6, 2012. Although we still haven’t seen any changes about legal fees or responsibility of the images on the site, this is certainly a set in the right direction.
Will this change the way you use Pinterest?
Amanda DiSilvestro is a writer on topics ranging from social media to payroll processing. She writes for an online resource that gives advice on topics including merchant services to small businesses and entrepreneurs for Resource Nation.
Tags: Acceptable Use Policy, Pinterest, Pinterest terms and conditions, Terms of Service
March 26, 2012
Pinterest is still operating as a “private beta” social media network but that hasn’t stopped it from becoming the 16th most popular website in the United States. In fact half of all Pinterest traffic currently comes from US visitors.
While the site definitely gained its momentum in the United States the infographic shown below by Color Jam demonstrates how far the company has come in a relatively short period of time.
Pinterest now includes more than 12 million actives users and receives 16.23 million unique visitors in February, 2012.
As you’ll notice on the Infographic map each country shows three numbers, correlating to the popularity of Pinterest versus other social networks in each country. For each percentage we are given the average number of users and pae views each country offers to Pinterest on a daily basis. read more
Tags: Infographic, Pinterest, Pinterest Infographic
March 8, 2012
Pinterest may still be invite-only and the two-year-old company might only have 11.7 million active registered users but that hasn’t stopped it from surpassing Twitter as a traffic serving platform for millions of blogs.
According to a recent third-party measurement survey by Shareholic the visually based social networking company is currently receiving help from more than 200,000 online publishers who have implemented the company’s “pin it” buttons on their web properties.
When you consider that Yahoo has over 100 million users the company’s share platform shows the huge potential Pinterest has as a social sharing platform. read more
Tags: Pinterest, Social Networking, Twitter
March 3, 2012
While social bookmarking site Pinterest might be two years old the sharing platform really came into it’s own during the second half of 2011 and now the company is the top traffic referrer for retail based websites.
If you’re unfamiliar with Pinterest the program essentially allows users to create “pinboards” which are the equivalent of an online bulletin board for popular categories such as food, wedding planning, home decorating, etc. As users find interesting information online they can use the “Pin It” bookmarklet or their iPhone app to save things both from online and offline solutions.
As more users create bulletin boards and share their findings with friends traffic is sent to retailers and suppliers such as Ajinomoto. That traffic according to Experian Hitwise is driven by 58% women which is of special interest to advertisers, brands and retailers. read more
Tags: Ajinomoto, Pinterest, Pinterest Growth, Retailers, traffic, web traffic
February 14, 2012
Pinterest has become a huge success in the United States in recent months as more than 12 million users have jumped on the Pinterest bandwagon and begun sharing articles from their favorite site. In the United Kingdom the site has also began to receive a bit of traction with 200,000 users now using the social sharing network.
While both the U.S. and U.K. have successfully implemented Pinterest into the daily lives of citizens the type of items being shared and the demographic of people using the site are vastly different.
The team at Visual.ly compiled data about the site from both countries and have determined some interesting facts. For example while the U.S. Pinterest demographic is make up mostly of women, a majority of users in the UK are men.
Compiled data has also revealed that the type of content is vastly different, while US users tend to share arts, crafts, funny stories, etc. UK users focus on venture capital, blogging, SEO and marketing. read more
January 27, 2012
Pinterest in a very short period of time has become a go to destination for millions of users. In fact in December 2011 there were 11 million visits a week, that’s 400% growth over just six months.
Realizing the success of the program LinchPin SEO has created an infographic that shows users exactly how to market their items on the interest website and they created their unique infographic using the Pinterest setup.
As the infographic rightfully points out Pinterest can be used for a variety of things suck as promoting sales and promitions, offering coupons to readers and even answering questions such as “how much should you spend on an engagement ring?”
Because Pinterest is almost exactly like a giant infographic for readers a business can easily create a visual flowchart that not only sells a product but also provides tons of information about that product at the same time. A business can easily post information about a product, pin photos to a page and even offer video accompanied by a coupon.
Here’s the Pinterest business marketing Infographic: read more
Tags: Business Marketing, online marketing, Pinterest