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July 13, 2009

Reviews: The Marketer’s Dream Says NYT

The New York Times runs a story about bloggers reviewing products, and the fact that this is a marketer’s dream. The article’s author, Pradnya Joshi, talks to both popular bloggers, Izea’s Ted Murphy, and the Federal Trade Commission who is looking into this form of paid reviews.

In the words of Joshi:

Marketing companies are keen to get their products into the hands of so-called influencers who have loyal online followings because the opinions of such consumers help products stand out amid the clutter, particularly in social media.

Bloggers are a soft target for PR agencies and manufacturers looking for non-ad mentions online. Some buy sponsored posts, while others rely only on their product and sends out samples. Either way, the idea is that bloggers aren’t as tuned to reviewing as professional journalists, hence you’re more likely to get a positive one. read more

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