September 4, 2008
Over at Problogger, Darren Rowse has an excellent two-part series on how to make money with affiliate programs.
Part One:
1. Relevancy between Audience, Product and Content
One key to high conversion when promoting affiliate products is to align as much as possible the needs of your audience, with the product that you are promoting and the content being produced on your blog.
Part Two:
2. Track What Your Readers Respond to
Yesterday I mentioned that instead of just promoting an affiliate product once that it can be worth running a series of different types of posts to promote it over time. The beauty in doing this is that you begin to see what your readership responds to. You might find that few people sign up for a product when you first announce it but when you write a review that sales increase. Alternatively you might find that when you offer a bonus they sign up more or even that they respond to you doing an interview with the person behind the product. The key is to try different things but then to watch how they convert.
Excellent advice all around…
Tags: Affiliate Programs, Darren Rowse, Making Money Online, Problogger, Professional Blogging
August 24, 2008
Many bloggers take some time at the end of their day and clean out their “pipeline” with a Speedlinking post highlighting some of the better items that they read throughout the day - but simply ran out of time to post.
Here’s a great example of a Speedlinking post from Problogger’s Darren Rowse.
Darren’s post covers 11 different topics that he discovered through reading feeds, skimming Twitter and looking at other websites & news sources. Having looked at all 11 topics in Darren’s post, I’d say that 7-8 of them were great reads that I enjoyed and learned some new knowledge from.
I remember back in the hey-day of Blog Network Watch, we would often have so much incoming news that it was difficult to post it all with an appropriate level of commentary. We’d end the day with a “Remnant” post covering the news that we simply couldn’t get to — it was our own form of speedlinking.
Do you speedlink at your blog?
Tags: Problogger, Speedlinking, Twitter
August 20, 2008
Over at Problogger, Darren Rowse writes on the topic of blogger jobs in a post entitled “Applying for a blogger job? Take it seriously!”:
Ultimately my main advice to bloggers wanting to get a blogging job is to take the application process seriously. Treat it as though you are applying for any job.
Advertisers are not advertising on the Job Boards simply for fun or looking for sub par bloggers. They are businesses looking to hire professionals. Present yourself this way and you’ll stand out from the crowd and give yourself every chance of landing yourself a blogging job.
In his post, Darren also references a earlier post of his from 2006 on how to apply for a blog job. Great advice all around from Darren.
Tags: blogger jobs, Darren Rowse, Problogger
July 15, 2008
As we continue with this series on blogging jobs, it’s time to look at the income a blogger can make by blogging for pay.
The skills and qualities a company or blog owner is looking for from a blogger are extensive, far beyond just writing abilities. As with any freelance job, determining how to put a value on the time it really takes, and the costs associated with the time and production, is really hard when the real cost is in time, not materials. Bloggers should be paid for the time as well as their expertise and abilities. Are they? This is a problem that has been around for a very long time. How much is your time worth?
For many decades, professional editorial writers found a compromise on the time/value issue with payment by the word with a restriction on word count. I often was told, “We’ll pay you a dollar a word up to 1,000 words maximum.”
This meant the magazine, newspaper, newsletter, or other print publication had space for one thousand words that needed to be filled. Going over meant changing their magazine or newspaper design structure. Giving them less meant I’d be paid less, but somewhere in the middle was a compromise for both of us, usually in the form of me setting a minimum fee I was to be paid, no matter the word count, such as “I want $500 minimum for 700 words and a dollar a word thereafter.” If the article came it at 400 words, I would still be paid my minimum. If it crossed the 700 word mark, at which point I should have been paid $700 for a dollar a word, that’s when they have to start paying me the dollar a word rate. It wasn’t the best, but the companies felt like they were getting a deal and for the most part, I covered the minimum I needed to pay my rent and eat.
Here is a chart for the various traditional writer’s pay scale based upon a dollar amount per word. The more experience and expertise, the higher the fee per word.
read more
Tags: blog business, blog business writing, blog content, blog content generation, blog income, blog jobs, Blog Marketing and Monetization, Blog Monetization, blog writing, blogger jobs, Blogging, blogging jobs, content generation, dollar a word, Ethics, Freelancing, how much are bloggers paid, how to blog, how to make money online, Make Money Online, making money with your blog, onine income, pay per post, pay per word, Problogger, Professional Bloggers, Professional Blogging, professional blogs, writing
July 11, 2008
Is applying for a job as a blogger the same as applying for any job? Yes…and no.
Blogging is about writing, however, as we found out in Blogger Jobs: What Are They Looking For?, working as a blogger is so much more.
Let’s look at where to find blogging jobs and how to apply for one.
Where to Look for Jobs for Bloggers
The following are some of the most useful and easy to access sites for blogger jobs, with most of these specifically for bloggers only.
read more
Tags: Blogging, Freelancing, Problogger, Professional Bloggers, Professional Blogging
July 10, 2008
In What is Your Ideal Dream Blog Job?, I listed some of the blogging jobs I found on the different blogger job sites, including:

- Advertising Expert Blogger
- Alternative Health Blogger
- Car and Phone Tech Blogger
- Cell Phone Blogger
- Children Issues Blogger
- Cosmetics Blogger
- Musicians Blogger
- Online Games Blogger
- Science Blogger
- Women’s Issues Blogger
- Work from Home Blogger
Many people want to turn their blogging hobby into a job, and many professional writers are finding their writing jobs drying up in the shrinking and changing economy. Finding work as a blogger is a way to make your passion for writing pay off.
Digging through the blogger job news, I realized that while the job description for these jobs is much the same as for a professional writer, there are some distinctions that put blogging in a special job category. The number one different? The art of conversation. Blogs aren’t just about writing. They are about networking and socializing.
read more
Tags: Blogging, Problogger, Professional Bloggers, Professional Blogging
April 28, 2008
I’m intrigued by Darren Rowse’s 3 minute blog posts, dubbed speed posting. The idea is that he’s answering a reader question in 3 minutes and then pitches the question to his readers, interaction in the comments is awarded with the chance to win one of three ProBlogger Books.
I’m intrigued because I can’t decide whether it’s a nice touch and something that really benefits the readers, or a PR stunt for the book as well as a way to push out easy updates on the blog. I like to believe the former, but am having problems forgetting about the fact that more in-depth answers from Darren would be a lot more interesting to read.
read more
Tags: Blogging, content, Darren Rowse, Problogger
April 8, 2008
The 24-7 Wall Street blog analyzed what makes a blog valuable and came up with The Twenty-Five Most Valuable Blogs, offering some insights into how to value your own blog.
I’ve written on the topic of selling your blog in Selling Your Blog: What Are Buyers Looking For, Selling Your Blog: What Goes Into the Selling Price, Can You Sell Your Blog?, and How to Buy or Sell a Blog, and my research came up with a list of things buyers look for when considering buying a blog. It’s also a good list of things you should be aware of and doing with your blog to maximize profitability.
However, the biggest challenge in determining how much a blog is worth is putting an economic and investment value on blog elements and marketing techniques. Douglas A. McIntyre admitted the same challenges, saying:
read more
Tags: Blog Marketplace, Blogging, Marketing, Problogger
April 7, 2008
I am frequently asked about how to make money on the web, especially how to make money with your blog. I find a wide variety of answers around the web, some of them get rich quick schemes, PageRank games, and SEO illusions, but there is only one answer that I want to shout to the roofs, but few people listen.
Blogging as a business is business. It takes business training and skills to make money with your blog.
That’s it. That’s the secret. John Chow, Guy Kawawasaki, Darren Rowse, Seth Godin, these princes of blogging didn’t get rich with their blogs by just having blogs. They used their business sense and know how to make their blogs work for them. They understood that a blog is just another tool in the business arsenal, a business card and resume all wrapped up in one, offering a business a powerful communications tool. In order to make your blog work for you, you have to understand how business works.
To have a “successful” blog and to make your blog work for you, you have to have skills and training in advertising, marketing, economics, finance, writing ability and language skills, public relations, networking, everything any business needs. These are the skills you bring it to your blog to make it a success, earning the money you deserve.
read more
Tags: Blog Marketing and Monetization, Blog Monetization, Blog Relationships, Bloggers, Blogging, Events, Problogger, Professional Blogging, Public Relations, SEO
April 3, 2008
Now that’s a nice contract! The blogger behind Stuff White People Like, Christian Lander, is said to have gotten a $300,000 advance from publisher Random House. That’s a lot of money, and not only for a book spawned by a blog.
This and more in an interesting piece over at the New York Times. It is worth a read to get your hopes up. Via.
Tags: Blogging, Problogger, Publishing