April 7, 2008
I am frequently asked about how to make money on the web, especially how to make money with your blog. I find a wide variety of answers around the web, some of them get rich quick schemes, PageRank games, and SEO illusions, but there is only one answer that I want to shout to the roofs, but few people listen.
Blogging as a business is business. It takes business training and skills to make money with your blog.
That’s it. That’s the secret. John Chow, Guy Kawawasaki, Darren Rowse, Seth Godin, these princes of blogging didn’t get rich with their blogs by just having blogs. They used their business sense and know how to make their blogs work for them. They understood that a blog is just another tool in the business arsenal, a business card and resume all wrapped up in one, offering a business a powerful communications tool. In order to make your blog work for you, you have to understand how business works.
To have a “successful” blog and to make your blog work for you, you have to have skills and training in advertising, marketing, economics, finance, writing ability and language skills, public relations, networking, everything any business needs. These are the skills you bring it to your blog to make it a success, earning the money you deserve.
Tags: Blog Marketing and Monetization, Blog Monetization, Blog Relationships, Bloggers, Blogging, Events, Problogger, Professional Blogging, Public Relations, SEO
April 3, 2008
Now that’s a nice contract! The blogger behind Stuff White People Like, Christian Lander, is said to have gotten a $300,000 advance from publisher Random House. That’s a lot of money, and not only for a book spawned by a blog.
This and more in an interesting piece over at the New York Times. It is worth a read to get your hopes up. Via.
Tags: Blogging, Problogger, Publishing
October 30, 2007
I write and photograph, and play on the web. Okay, it’s more serious than that, but many think of these things as hobbies. I’ve never thought there were hobbies. They are jobs. My career. My business. I’ve been selling my writing and photography since I was 15. Blogging and web publishing was a natural career move as technology developed along with my skills and business. Writing and photography aren’t hobbies. They paid the rent.
Along with my work, I have hobbies, too. A hobby is something you do for fun, relaxation, and enjoyment. It’s a change from the day-to-day grind of your job, whatever your job is. Luckily, most of us live in a society that allows us hours away from a paid job to do something other than work.
For most, their hobby brings creativity and fun into their lives. It stretches the mind and body, actually making them a better worker for the time away from the job. Hobbies are wonderful things and they need to be honored.
The moment you make money with your hobby, your hobby becomes a business. Things change. You change. The hobby changes.
Recently, people have a new attitude about hobbies. I learned how to knit last year and I’m having some fun with it, making mistakes as one does when they are learning. I sit waiting in airports and offices, knitting away mindlessly, enjoying this new hobby that allows my mind to wander while my hands are busy and I’m accomplishing something. I like hobbies which make things.
Someone notices and they start chatting, eventually leading up to:
You Can Make Money Selling That
I cannot count how many people have admired whatever I was working on with these words, “You could make money selling that.”
Tags: Blog Marketing and Monetization, Blog Monetization, Blogging, Marketing, Problogger, Professional Blogging, Publishing
October 7, 2007
You may or may not have heard that Darren Rowse of Problogger.net is celebrating his blog’s birthday this week. If you haven’t, then it may interest you to know that Darren is has russeled up over 100 sponsors to give away over $54, 000 in prizes in rotating contests this past week ending 8pm October 8th.
If you’ve missed out, you still have time as Problogger is having a bunch of rotating contests every 8 hours. He’s given away a whole bunch of art / photography swag, followed by some great parenting-related prizes, to some fantastic holiday packages (3 night stay in Walt Disney World?). And that’s not to mention a great prize that allows you to give away $1000 to your charity of choice (and its still going on).
At the time of this writing, there’s a computer and gaming related prize give-away, and there are three more 8 hour prize related give aways planned (including a 24h one).
If you’re looking to score some free swag this weekend, all it takes is for you to leave a comment (although you should read the instructions, because sometimes they need to you to comment on something specifically). Since there are around 100 comments per post (I suspect the computer and gaming one is going to be a lot more though) and there are usually 4-6 prizes per give-away, you can predict your chances.
Tags: Events, Problogger