Promoted Accounts are now officially showing up on Twitter accounts. The new advertising solution from Twitter allows brands to appear on users accounts as “Who To Follow” suggestions.
The program is setup to display possible follow suggestions based on a users Twitter preferences. According to the company, the program uses proprietary algorithms to determine if a user would like the suggestions they are receiving, allowing for account specific targeting.
The launch of the new program has arrived quickly, being announced by company CEO Dick Costolo just last week.
On Tuesday Twitter COO Dick Costola, speaking at the Interactive Advertising Bureau’s Mixx Conference in New York City, announced that Twitter has surpassed MySpace in terms of unique users, while also announceing Twitter’s new “promoted accounts” feature.
Using Promoted Accounts companies can suggest that users automatically follow brands with similar interests to their own.
The program works by giving advertisers the ability to add their paid accounts to users “Who To Follow” suggestion list. Just like the companies “Promoted Tweets” feature, the suggestions would be based on a users Twitter activity and their preference settings.
The “Promoted Accounts” option also marks the end of Twitter Earlybird offers, which never really took off as planned. read more