Twitter has announced the release of the company’s Promoted Tweets advertising platform for mobile devices.
The new advertising platform joins the Promoted Accounts on users’ mobile devices while advertisers will be able to choose if their Promoted Tweets appear on iOS, Android or other mobile platforms.
Twitter said of the new platform that targeting is:
“Great for brands who want to increase the prominence and reach of their message to a particular type of mobile user. For example, mobile game and app sellers can now pinpoint the users who are likely to purchase their products.”
Promoted Tweets will appear in a users timeline only one time and Twitter says only “relevant” tweets will be shown to mobile users. If you don’t think a promoted tweet is relevant just swipe the timeline and delete it.
Twitter has also noted that as users scroll down the timeline the Promoted Tweets will follow along with them. read more
Twitter on Thursday began a new promoted tweets program that sends advertiser tweets into a users timeline. In the past promoted tweets only showed up in Twitter search results, a fact that kept those tweets out of sight for many users.
The new program places promoted tweets “at or near the top” of a users timeline according to Twitter reps, however to avoid constant tweet spam users will only receive the extra sponsored tweet in their timeline if they are already following the brand that is sponsoring the advertisement. For example if you follow JetBlue and they sponsor a tweet you will see it near the top of your timeline.
Users who wish to remove the sponsored tweet from their profile can do so on a one-by-one basis, allowing them to engage with the product, even if just to remove it from their feed.
Here’s a quick look at how the program will output on your timeline: read more