Running an effective blog can be tricky. You put your heart and soul into your posts, hit “Publish” and hope that your article will strike a chord.
Sometimes it works and sometimes it doesn’t.
Often, some of your best work goes completely unnoticed. For these articles, paid promotion can be just the nudge your article needs to get the attention it deserves.
However, if you don’t do it right, paid promotion can be a complete waste of money. [Read more…]