Just a quick follow-up to my editorial yesterday regarding advertisers and clients that don’t pay their bills. I used ProToolerBlog’s dispute with BBE Sound as an example, and it proved a good one. The issue’s been resolved, read more about that here. This further proves my point, and question in the title for that matter: How dare they? Neglect to pay that is, a lot of bad press there…
Most blogs rely on ads to make money, in one way or another. If you really want to rake in, direct sales is usually the key, but most are settling for Adsense or similar ad networks. There is no doubt that you need to find a way that works for you, but chances are, direct sales is your best bet, if you can manage them.
That brings another problem: The advertiser neglects to pay.
You would think that today, with blogs and everything related to you online is a potential reference someone will read in the future, that advertisers and clients would be cautious not to risk the bad press. You really would think that, but sometimes you get amazed, and a little bit depressed. [Read more…]