I recently had a guest blogger tell me that he’d give me anything he came up with that didn’t line up with his own blog, any one-offs he wanted to write about that he didn’t want.
This told me several things about the blogger. First, he wanted the best for himself, which is fair. And second, he considered guest blogging of little benefit. Or at least that guest blogging on my blog wouldn’t give him much benefit.
When you guest blog, your blog post is a resume you are putting out to the world that publicly states who you are, what you can do, what you know, why you are good at what you do, and why should people come to visit you for more.
If you don’t deliver your best, do you think people will follow? And what does that say about the relationship between you and the host blogger?
Guest blogging pushes your writing skills to the limit. It also pushes your communications ability, if you want to frame your blog post in a way to generate comments.
The idea is to create a two month “party” on the blog with a bunch of guest bloggers. In August, they will be blogging about blogging only, and I’ll add any WordPress-related news that might come up, and the whole month of September will be non-stop WordPress Tips.
However, I realized that while I have been a guest blogger on many blogs, I really know little or nothing about administrating guest bloggers. I know how to add users and authors to my blogs. Even dead ones. I know how to ask people for help, but there is a lot of learning that is going to be happening over the next two months as I coordinate all these bloggers, and continue to provide the information my readers come to read.
So while I’m researching and experiencing this last minute decision of mine, I’d love your tips and advice on how to handle guest bloggers. read more
On the other hand, its a story that’s worth reading closely. The story is not, for example, of an anonymous blogger with no work or prior experience who started a blog which led to him getting hired into a great position at a communications company.
No, Mr. Postman’s story is that of a blogger who had a degree in journalism, who was already at HP and pioneered a blogging initiative at that company. There’s no surprise then, that he was hired into a communications firm with the purposely ambiguous title of “Director of Emerging Media”, with a mandate to help evangelize blogging amongst the firm’s clients.
While I don’t know if having a blog, or having a familiarity with blogs is a required competency for new media professionals, one would think that it would help. On the other hand, while blogging is a tool which is clearly recognized by public relations and marketing professionals as important there’s still a disconnect between what is regarded as important, and what actions are actually taken to embrace it as a tool.
Mr. Postman took advantage of this disconnect by embracing it at his old company, which I think is fantastic. On the other hand, one does wonder blogging as a medium is no longer “new”, and *does* become something that is required, rather than regarded as something new and ground breaking.
Something I’ve been thinking about recently, and talking to clients about, is the ability Web 2.0 and the idea of the social Web gives them (and us) the ability to track conversations about them and their industry.
It’s not that this sort of peer-to-peer chatter hasn’t happened before, or that companies haven’t been trying to generate buzz around them before – in fact many companies spend huge amounts of marketing dollars on companies such as Bzz Agent and Agent Wildfire to build up excitement – it’s the fact that every online conversation is indexed and is searchable.
In the short time I’ve been writing here at the BH, I’ve occasionally used my bi-weekly column to gripe about PR and the new age of the web we’re calling Web 2.0. In our haste to try to reinvent the press release, convince our clients to podcast their AGM or industry conference, and culling lists of “influential” bloggers in order to hawk the latest goods and services for our clients, we might be forgetting what public relations is truly all about: the client.
If it seems obvious, it bears repeating: our jobs as PR professionals is to satisfy the client. By this I certainly don’t mean that when the client wants a news release we say “What kind of distribution would you like on that?”, as often the wrong tools are employed in certain situations because PR professionals are unwilling to speak up against such practices. If one of our responsibilities is to make sure the client is getting value for our work, then it’s certainly worth talking to them about using the right tools for the job. But, I digress… read more
It seems simple enough. Reporter contacts you for a quote or two to beef up an article he’s writing on a friend and business partner. All you need do is give the reporter your phone number and he’ll call you at an agreed time, you’ll have a friendly chat and he’ll try and draw something printable from your conversation.
By now some of you might have already read about the recent scandal involving Twitter and PR blogger Steve Rubel (of Micro Persuasion fame). Here’s how it went, straight from Steve himself in an open letter to PC Magazine‘s Editor in Chief, Jim Louderback.
Last Friday, yes Friday the 13th, I put up a post on Twitter that I wish I hadn’t. I said that I don’t read the hard copy of PC Magazine and that my free subscription goes in the trash. In a guest editorial on Strumpetteyou weighed whether the magazine in response should blacklist all PR pitches from Edelman, my employer, on behalf of our tech clients.
I learned a valuable lesson. Post too fast without providing context and it can elicit an unintended response. While the item is true, it does not reflect my full media consumption habits. I subscribe to PC Mag RSS feeds and have linked to several of your publication’s online articles over the three years I have been writing this blog. Further, I have linked to articles from eWeek, your sister site.
You wouldn’t dive head-first into a pool without knowing how deep the water is, would you?
Public relations practitioners are focused on getting things done. “Let’s put out a news release!” or “Let’s start a blog!” are the quick-fix answers to questions like “How are we going to communicate this message to our publics?” when the real need is for careful planning before these questions should even come up. read more
Yesterday, we had a lunch and learn at Thornley Fallis about the increasing importance of social news to our profession. As we sat around the boardroom table, we talked about citizen journalism and how it’s forcing mainstream media to adapt and/or adopt. We discussed the merits of reading these sites and those like them to get a sense of who’s out there reporting the news for free. We talked about how one would go about “pitching” these amateur journalists (and by the way, the answer is to not pitch them at all). We also got into a discussion about social bookmarking, but ran out of time to go into any great detail.
Fifteen years ago, a conversation about how almost anyone can become a member of the media would not have been conceivable. Similarly, fifteen years ago there was a lot less material PR professionals had to keep up with on a daily basis. My point: there are a lot more ways for PR to get their message across these days, but there is also much more that PR professionals need to keep their eyes on. Constantly. read more