With the increasing number of publishers creating hyper-local sites, it’s no surprise that services such as AdWire are springing up to allow them to add a new stream of relevant advertising and earn revenue.
AdWire, from Fwix, is a local news distribution system which allows web publishers to add widgets to their sites that will provide local news and ads.
AdWire serves up news based on particular categories that a publisher sets, but it also takes visitors’ geography into consideration when serving content, hopefully keeping stories relevant.
Unpublished author (magician and comedian) John Lenahan faced the scenario typical for many unknown writers: rejections from publishers and no-one to sell his book.
Yet when he started to record instalments from his “Shadowmagic” book on the podcasting service PodioBooks.com, he built up a loyal following of some 20,000 listeners and was soon beating back excited publishers with a big stick.
He had bought some good quality recording equipment and practised before committing his voice to the online service (“I wanted it to be good from the start and not starting to sound good by chapter six,” he said). read more