Traditional journalists burning out on blogging

Reporters working for traditional news organisations are becoming burned out because of the demands placed upon them to engage in new media and communications tools, according to journalists at the National Press Club forum at the University of Missouri.

It’s quite common to find online versions of newspapers and news broadcasters kitting out their web sites with blogs, Twitter feeds, and social networking links, but it seems that in many cases this is a loss-making exercise, done only because it’s “cool” or institutions feel that they have to “keep up”.

A correspondent for the St Louis Post-Dispatch, Tony Messenger, said that he had been blogging for years but had never had a discussion with the newsroom as to why they were blogging and how that should tie in to their business model. [Read more…]