Reaching for your wallet? You might just have read a blog article.
On Tuesday, BuzzLogic released a report called Harnessing the Power of Blogs which concludes that the blogosphere has more power than online social networks when it comes to shaping consumer buying decisions.
The report analyzes the results of a survey, conducted by JupiterResearch and sponsored by BuzzLogic, that asked 2,210 online consumers in the US about the ways in which different kinds of websites influenced their purchasing choices.
One conclusion of the survey: “Frequent” blog readers – that is, those who read blogs once or more each month – actually depend more on blogs to find other blog content than on any search engine.
Another interesting find: the number of people who read at least one blog a month has quadrupled since 2004. [Read more…]