The Power of Repost with Founder and CEO John Pettitt



John Pettitt is the founder and CEO of Repost, a content syndication platform that allows you to easily republish content without it losing attribution, advertising and more. A veteran of the tech space, John has successfully lead two companies into an IPO, including CyberSource which was acquired by Visa for $2 billion.

What makes Repost a great tool for content creators?

Repost means you don’t have to create all the content yourself, and your original content can serve you beyond your own site generating audience and revenue. There is a very clear relationship between posting more and getting more traffic. In fact, traffic scales pretty linearly with the number of posts you make. Repost gives you a way of adding more content easily and quickly. Some examples – a hyperlocal site could add movie reviews from Fandango or a news site could add analysis from the Christian Science Monitor or The Economist. Sports sites can add national coverage from Fox Sports, SB Nation, FanIQ, and Bloomberg Sports.

On the outbound side, the best ad for your content is your content. Every time somebody embeds one of your articles it generates ad revenue, traffic, and brand exposure. Readers of embedded articles are 95%+ new to that publisher’s content. Where else can you get that exposure and great CTR’s with an asset you’ve already paid for? [Read more…]

Your Thoughts on Blog Reposts

Most blogger success stories do not happen overnight. For the most part, its perseverance and sustained hard word that rewards online scribes. What that means, is that by the time you start generating serious traffic, some of your strongest content is behind you. (I’m sure you’ll still write amazing posts, but you’ve probably blown a lot of your load).

So let me pose a question:

How do you feel about reposting articles?

I’m not talking about links to past posts or a highlighted section – I mean a straight on repost.

Will duplicate content piss off the search engines? Annoy your readers?

What are your thoughts?