‘Irony at its best’ perfectly resumes the story about Twitter’s ‘tweet’ trademark application. According to blogger Sam Johnston the microblogging compny applied for the trademark in April 2009 already and was informed about the rejection the day Twitter announced the application, 01 July 2009. This announcement followed only days after Twitter told a developer that Tweet was their trademark in a email, a story uncovered by TechCrunch:
Twitter, Inc is uncomfortable with the use of the word Tweet (our trademark) and the similarity in your UI and our own. How can we go about having you change your UI to better differentiate your offering from our own? read more
It rests to be seen if Mesiab Labs will get the approval for the mark retweet granted because there might be a lot of objections to the application, not only from Twitter, who now seem to be in a unique position to claim the mark, but also from competitors such as Tweetmeme. Funnily enough, the whole RT concept is just another Twitter community driven and created component and it seems ironic at least if someone were able to claim the mark for a concept or term which is owned by the Community.
Retweet.com is set to tackle TweetMeme as well as news overall. At least that is the goal for Mesiab Labs, who’ll roll out the site, well, sometime. This from their presentation blog post:
Retweet.com – Data is acquired from multiple sources (primarily twitter) and fed into our database. Data is analyzed and supplemented, then ranked and presented in common news formats. Rt.nu – Secondary data regarding story quality and real time popularity (interest rating) is gathered using our popular link shortening system, which is based on our link analytics platform (over 100k link redirections since release). CheckRetweet.com – Secondary data regarding user quality (story breakers) is gathered here using custom algorithms that measure a users reach and influence.
Sounds good in theory, and the name, Retweet.com, is certainly a good one, but will it carry? We’ll see when there’s more information available, I’m just glad the old one got scrapped… And my hat’s off for the RT.nu URL shortener, great name, although I have yet to see it used widely.