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June 27, 2013

3 Things a Blogger Can Do to Secure Financial Stability

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financial stability
Unless you’re a superstar blogger who’s got it made, the chances are that you don’t – or can’t – rely on your own blog to bring home the bacon. That’s the stark reality, which we all have to face. Blogging is all fun and games until you make it your sole source of income, and suddenly, you realize that it might not be a good idea to do that.

That being said, there is no reason not to dream about becoming so big a blogger that you can stop worrying about other revenue streams. In the meantime, however, you might want to ensure – as much as possible – that you have financial stability in the mid- to long-term. Here are some ideas to get you going. read more

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August 18, 2008

Will we see advertising on Twitter soon?

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Everyone has been trying to figure out the future business model for Twitter – BusinessWeek believes that it will be advertising – and soon:

Yet, putting such personal conflicts aside, I predict Twitter will begin selling ads outside Japan, which is no doubt a usability test. American users will see banner ads soon, and don’t be surprised if your message on dining out gets side-saddled with an ad for a local restaurant. And to be fair, Microsoft’s deal valued Facebook at 100 times its then-$150 million in estimated revenues. Similar hyperbole could turn Twitter’s $28 million revenue potential into a $2.8 billion valuation.

But response rates will be low, since other social media, such as Facebook and MySpace, have fared poorly selling stuff to their users. It seems social media users are too busy being social to pay much attention to ads. As marketers see poor results, they will move their ad budgets to other, more responsive ad media. The social media value bubble will be pricked by reality.

The article covers a number of possible revenue streams for the short-messenging service used by millions worldwide… but in the end predicts that they will be acquired by a company like Google or Microsoft as a “hood ornament” to their other services.

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