Brian Gardner has decided that the premium WordPress theme, Revolution, won’t be sold as of October 31, 2008. A new set of themes will be released instead, GPL’d and free to download. The move has been applauded by Matt Mullenweg, head honcho of the WordPress project. We covered this yesterday, but I figured it would be interesting to talk to Brian about it as well.
Moving the Revolution Theme to another level, with free GPL’d themes, is very interesting for sure. If I was a cynic I would be wondering if this is a move due to the competition in the premium themes market right now, and the fact that sales of the Revolution Theme might have panned out?
This is absolutely not true – in fact, sales have been as steady as ever. My theory is that the amount of people who were purchasing premium themes grew, so the market in general was increasing. There wasn’t a reduction in % split in the market for premium designers, it probably stayed the same, just more people buying them.