YouTube on Monday announced the acquisition of copyright management firm RightsFlow, a buyout they hope will provide the video streaming service with better management of licensing and royalty payment services.
RightsFlow works with music labels, artists, music services and distributors to manage music rights in the digital age.
YouTube hopes that the system will allow them to better manage the 48 hours of video uploaded to the service every minute, allowing for better treatment of the company’s creative community.
Writing about the acquisition YouTube Product Manager David King noted:
“By combining RightsFlow’s expertise and technology with YouTube’s platform, we hope to more rapidly and efficiently license music on YouTube, meaning more music for you all to enjoy, and more money for the talented people producing music.” [Read more…]