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July 2, 2009

Twitter: Using Tweet is OK, Twitter Might Not Be

Twitter has applied to trademark the word “Tweet” says the official blog. They think it is an obvious attachment to the Twitter brand, but say they have no intentions of going after users of the word.

We have applied to trademark Tweet because it is clearly attached to Twitter from a brand perspective but we have no intention of “going after” the wonderful applications and services that use the word in their name when associated with Twitter. In fact, we encourage the use of the word Tweet. However, if we come across a confusing or damaging project, the recourse to act responsibly to protect both users and our brand is important.

That’s good, I think. It is also good that they come clean and say that they are “a bit more wary” about the use of Twitter in projects. So cancel that Twitter Herald project and find another name, you might get in trouble otherwise. read more

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