Too Good To Check: Ning To Launch Its Own AdSense Network? UPDATE: Survey Says No


Ning, a social network who became famous (or infamous) for shutting down its free service in favor of a pure premium model could be launching its own ad platform soon instead of relying upon the Google Borg (aka AdSense). Update: false alarm. See below for details.

Tomorrow, Ning intends to announce its plans for the future, including new features and pricing plans. And we think we may have just stumbled across one of them: a new advertising product that resembles AdSense. Maybe they will call it NingSense (via TechCrunch)

Ning is apparently experimenting by promoting sites already on its own network, although that will probably change in the future once the company rolls out the platform.

It will be interesting to see the revenue split between Ning and creators, as well as whether the advertising model will be enough to entice bloggers to ditch free alternativeness like BuddyPress.

Ning has not released a comment yet denying or validating the rumors, although we will hopefully hear more about “NingSense” tomorrow (at least according to the rumors).

Update: Apparently the Ning ads that were being seen are apart of a public service campaign which promotes charities using Ning’s services. Ning thus far has no desire to take on Google in its own backyard.

The Twitter Show That Wasn’t


Variety reports that Twitter is doing a TV show:

The San Francisco-based web phenom has partnered with Reveille and Brillstein Entertainment to develop an unscripted TV skein described as “putting ordinary people on the trail of celebrities in a revolutionary competitive format.”

Naturally, that set the blogosphere abuzz with rumors of at Twitter show, reactions and whatnot. However, it turns out that the Variety report wasn’t all that it seemed to be. A post on the Twitter Blog goes on about the openness of Twitter, how various TV networks are utilizing it, and more.

However, Biz Stone sets it all straight as well: There is no Twitter show. That doesn’t mean that they don’t have visions though. [Read more…]

TechCrunch Rumor Control Failure Brings Out the Torches

TechCrunch is feeling the heat from Erick Schonfeld’s story on handing over data to the RIAA. Which got a pretty harsh denial, and to TechCrunch’s defense, they did update the post with more and more information. Most people are pissed, however, and rightly so. The story was false, and although it is presented as a rumor, it could be hurting As it were, I think TechCrunch is taking a bigger hit, in credibility, despite a surprising defensive post from Duncan Riley. See also Matthew Ingrams post on the topic, pretty sober as well. For more, check out Techmeme.

How much has this hurt TechCrunch, a blog with a lot of haters in the first place, and what could they have done differently? Do share your thoughts in the comments.