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February 18, 2009

This is the Year of Original Content

This blog has no brain - use your own - caution signI’m working on my annual Things I Want Gone from the Web article and I’ve personally designated this “The Year of Original Content.” We’re done playing around with feed scraping and autoblogging.

The blog echo chamber effect of someone blockquoting and linking the same content as a recommendation, echoing through the web without original content, is a beginner’s mistake. Don’t do it. Always add your original voice and content to your recommendations, telling your readers why it is important to leave this blog and go to another, then come back for more.

Google took action to penalize duplicate content within a site and between sites, and added bonus points for original and unique, appropriate and relevant keywords around links, especially link lists, rewarding original content providers with nicer PageRank scores. Similar actions are being taken by other major search engines, directories, and legitimate content aggregators.

As a serious blogger, you’ve learned the lesson and stay focused on creating original content. You link to other people’s content appropriately, taking care to protect their copyrights and not confuse your reader’s, putting other people’s content in blockquotes with clearly indicated links and credits.

For scammers, scrapers, and plagiarists, other people’s content has turned into a major money-maker as they use other people’s content for financial gain and misdirection. read more

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December 8, 2008

When Does Social Media Copying Go Too Far?

Yesterday, on CenterNetworks, Allen Stern reported on a new social news site, Social|Median. The story, however, didn’t center around Social|Median’s features or capability, but instead on how, according to Stern, it “take(s) content from around the Web, put it onto Socialmedian and let you comment about it.”

Though I did not see any widespread copying of content on the links that I checked (example), it appears that the amount of content copied in the snippet is determined by the user posting the link, not the site.

Still, it is clear that there has to be a balancing act between social media and content creators. Though social news sites need to use some of the content and conversation from the blog in order to properly function, if they take too much, there is nothing left to encourage content creators to participate or permit their works to be used.

Finding this balance is tricky and has been a problem that has plagued social news sites since the beginning. Many sites have faced criticism for “scraping content” or “fragmenting the conversation” and the concern remains at the top of mind of many Webmasters, especially when dealing with new social news sites that do not drive significant traffic.

So how should social news behave? The last is not very clear but the standards on the Web seem to have spoken to at least some degree. read more

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