You are currently browsing the tag archive for Search Engine Optimization

November 2, 2012

How To Defend Yourself Against Negative SEO

Filed as Guides with no comments

One of the reasons I love working online and running a website is that it lets me mind my own business. Ive never been one for office politics and I hate the idea of having a boss so Ive never been particularly partial to working your typical office job. As such then, I also dont appreciate it when my work as a blogger starts to turn political and the whole thing starts to degrade into something like a schoolyard shouting match. Isnt that the kind of thing lots of us are trying to avoid?

Unfortunately though where theres money to be made there will always be those willing to resort to unscrupulous methods, and to try to blow out our candle to make theirs blow brighter. This is where negative SEO comes in which is the point at which bloggers stop concentrating on themselves and on offering a great site, and instead start thinking about how they can get ahead by taking down the competition and getting their sites penalized. Find yourself a victim then and you can see your website drop from the top spot in the SERPs to page eight and even see your content and design ruined. Its unsettling, its unfair and it can potentially cost you a lot of money. read more

Tags: , , , , , , ,

October 25, 2012

SEO Challenges Small Businesses Face

What really is Search Engine Optimization?

What really is Search Engine Optimization? (Photo credit: Go Local Search)

More and more people all over the globe are taking the plunge and diving into the world of self-employment. Even though the economy is not what it used to be, it is relatively easy to find your place in the modern market and open a business of your own. Furthermore, when starting a small business, you are faced with a large number of problems which should rather be seen as challenges. These challenges are often difficult to overcome, but some of them such as the challenge of creating a strong online presence, is extremely important to overcome. Here, we will talk about SEO challenges that small business are faced with. read more

Tags: , , , , , , ,

October 5, 2012

Tips for Building High Quality Backlinks

Filed as Guides with 4 comments

With the arrival of Googles search algorithm update known asPenguin, there was a panic among small businesses and bloggers that their SEO work may fail them, sending them plunging down the results page and into online obscurity. The damage to their profits could be tremendous.

Building high quality backlinksnaturally isnt a secretive process. Its something anyone can do if you commit to the right strategy and the hard work it requires. Here are a few tips for building high quality backlinks that will last: read more

Tags: , , , , ,

August 22, 2012

The Future of SEO

Filed as Features with no comments

Search engine optimisation (SEO) is one of the most important aspects of modern web design. In recent years, having a good grip on SEO has often made the difference between a successful website and one that fails to garner significant attention. Due to the nature of search engines, SEO must constantly adapt to ensure that websites remain high in the search rankings.

Many web designers have been noticing lately that Google, the most widely used search engine by far, has had its search algorithms modified in an attempt to reduce the amount of spam content in search results. With this in mind, it pays to remember that it is in the interests of both you and the search engine companies to produce content that doesn’t have the typical spam features, such as keyword stuffing. The aim of Google is to produce results that are pleasing to people searching out websites, so having a high quality site can act as a form of SEO in itself. In the long run it’ll pay off as more specifically optimised pages eventually become obsolete. read more

Tags: , ,

February 14, 2011

Search Engine Optimization in 2011

Filed as Guides with 4 comments

Times are changing in the world of Search Engine Optimization and it looks to liven up this sector. With Search Engines introducing ever more sophisticated algorithms, the art of providing good SEO Services is now crying out for more original and off the wall techniques.

For some time now the guidelines for optimum SEO has been set in stone. Run through your generic list of search friendly tasks, complete accordingly and maintain a decent link building system.

Now I’m not saying if you carry out the above technique that your SEO campaign will suffer, far from it. The basics of any SEO campaign still stand true:

• Take care of your Keywords – Something’s never change and good research within this department is always crucial

• Titles, Meta Data, Alt Tags – You know the drill – the list goes on, no need to waste time here on that

• Unique Content Creation – Another gem in the SEO crown, good production and distribution will reward you with some good linkage
Today, everyone wants in on the promise of great web visibility –
What advice will you receive? “Have you considered Search Engine Optimization?” read more

Tags: , ,