As a business owner do you understand all this technological terminology? Do you know what SEO stands for or what copywriters do? Do you understand the importance of SEO copywriters when it comes to promoting your business online?
To survive in the current market you probably already know that you have to do it online, almost every home has a computer with internet access, which means that whether they’re looking for a plumber or shopping for groceries, the majority of people will do the searches online. read more
It used to be that social media and search engine optimization were mutually exclusive domains. People just did not see the connection between these two. If you do social media campaigns, such as interacting with your customers on Twitter or maintaining a Facebook page for your business, there is really little need for SEO. Your Facebook page and Twitter account often get marketed on different channels via different means. Nobody really expected to get a high ranking for their social media pages, unless you or your business has a very unique name.
On the flip side, SEO practitioners know fully well that social media will not help their attempts at getting a higher ranking for their websites. Most social media sites are no-follow, so even if they have really high page ranks, they do not really offer your site anything. Those that do offer some amount of link juice have been spammed and abused by fellow marketers that it is nearly not worth the effort to be on these sites anymore. read more
Facebook and Google+ may be the biggest things online today, but there is no doubt that there are a lot of other niches catching the attention of the masses. Of those niches, portals that focus on lifestyle – cooking, health, fitness, etc. – continue to draw considerable traffic. No surprise there, considering that the online world is simply becoming an extension of all things real and tangible. And speaking of cooking, here’s a heads up: there is one newcomer to scene which is bound to make waves in the food/cooking niche.
Recipe Finder is a new search engine which aggregates recipes from some of the most trusted recipe web sites. To date, it has almost 1.7 million recipes and a little more than 700,000 recipe images in its database. They index sites regularly, resulting in an ever growing collection for the foodie/home cook who is constantly looking for something new to play with in the kitchen. Let’s take a closer look at the site. read more
Here’s a roundup, of sorts, of a few of the happenings around the blogosphere, search and social media over the past couple days.
Cuil, the search engine that nobody has ever heard of, has jumped the gun on the tried and true “let’s dominate search and then try to transform ourselves into content producers” recently with it’s launch of Cpedia, an automated aggregator they’re trying to pass of as Wikipedia-like.
Search Engine Land reports that Yahoo have stopped supporting the meta keywords tag. It seems they did that months ago, which means that neither Google nor Yahoo or Bing supports it. Sounds good, let’s focus on the actual content in our search results instead…
Happy Monday, folks! Lots to cover this week, so let’s start with the release of Movable Type 4.32. This is a fairly minor release — no security issues, just a handful of changes. What’s remarkable about this release is the inclusion of the Zemanta plugin. If you’re not familiar with Zemanta, they help you find content on the web related to what you’re writing that you can include in your blog post. The Zemanta plugin has been around for a while, but now it’s being distributed with MT. I can’t recall Six Apart ever bundling a third-party plugin with MT before. Several times they’ve bought popular third-party plugins and made them part of the core — not really an option when the plugin is tied to a web service.
Clearly, this is the product of some kind of partnership between 6A and Zemanta. Since the plugin is open source, 6A can include it in MTOS with no licensing issues. Still, some users have complained. Since it’s tied to a commercial service it smells non-free, even though the plugin is GPL and it functions for free. There are those that feel this plugin should have been limited to the commercial verson of MT, rather than included in MTOS. So far, 6A shows no signs of changing things based on these complaints. read more
Media companies with vast budgets who produce “professional content” should get some preferential treatment from Google, according to a weekend report in Advertising Age.
I’ve avoided using sensationalist headlines because I think there’s value in looking at the underlying principles here.
It would be very easy for me, as a blogger, to have a knee-jerk reaction against those calling for Google to favour certain brands, particularly as one content executive described bloggers as “parasites off the true produces of content”. read more
As you can see, Twingly Microblog Search include results from Twitter, Jaiku, Identi.ca, Bleeper, Bloggy, and even the Pownce archives (site discontinued). They are also urging people to let them know if they want other microbloggin services included in the search result, so if you roll your own you should get in touch. read more
Lijit is a search company that lets you mash all your online presences into one, and search them. We’ve just recently implemented them here on The Blog Herald, and b5media is among their clients. The news that they had secured $7.1 million in Series C funding reached the blogosphere yesterday, as did furtherhints of their upcoming ad network. Basically, it seems like they’ll be sharing the search revenue garnered by their search widget with publishers, being mostly bloggers I guess.
Lijit CEO Todd Vernon agreed to answer a few questions regarding this. read more
It looks as if Adobe has given sight to blind search engines. Previously if web designers of blogs, web sites, etc. coded their site in flash, they would have to give up the ability to have their site indexed by the Google giant, and their whipping boy Yahoo!
Now bloggers, web developers and social networks will be able to remake their sites into “one big eye candy,” without fear on missing out from search engine traffic (aka “Google juice”). read more