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July 1, 2008

Adobe Makes Flash Sites Visible To Google, Yahoo, But Not Microsoft?

It looks as if Adobe has given sight to blind search engines. Previously if web designers of blogs, web sites, etc. coded their site in flash, they would have to give up the ability to have their site indexed by the Google giant, and their whipping boy Yahoo!

Now bloggers, web developers and social networks will be able to remake their sites into “one big eye candy,” without fear on missing out from search engine traffic (aka “Google juice”).
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Flash to be Searchable, Blog Platform Next?

Adobe is making Flash searchable, in partnership with juggernauts like Google. ReadWrite/Web writes about it, and is writing up Adobe’s online activity overall, like AIR and Acrobat.com. I think they are spot on, Adobe is really focusing on online these days, and they are doing it well. Think about all the AIR apps, for instance.

However, with Flash being searchable, one thing that strikes me is the possibility of a blogging platform, much like WordPress and Movable Type, but in Flash. read more

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June 28, 2008

Twing.com to Search Your Forum

Twing.com is a new search engine, geared at forums and online communities. They’ve been around since January, and as the site shows, it is still very much beta. Not only the actual service, but the site as well – the how to use page is lacking, for example.

Nevertheless, it looks like an interesting service that might fill a void. This from a press release recently sent out:

“Online forums are an established medium people have been using to communicate since the early days of the internet, even predating the web. The number of users of these forums has been consistently growing year over year, and recent estimates of U.S. users alone exceeds 50 million,” said Kevin Shea, General Manager for Twing.com. “As more users become active, more forums have been created and this trend is continuing. Our goal is to help these internet users to participate in discussions, ask questions, get answers and offer advice by providing a resource that organizes this category of online content and uncovers the discussions that interest them. We expect Twing.com to be an invaluable resource for forum users and owners.”

Check out Twing.com, and tell me what you think of this service. Are they filling a need, or is Google enough?

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April 25, 2008

Localized Domain Names to Increase Local Traffic, the Next Big Thing?

Darren Rowse spins off a question asked on Twitter, regarding if it’s worth it to get a local domain name to better drive traffic in your region. While he says he’s no expert, here’s the conclusion:

Search engines are focusing more and more on localized search and indexing and promoting local search results to users. While less people use these local search tools than the global ones there is still a market and the traffic they generate can be significant. So yes – I definitely think targeting local markets with local domains can be very worthwhile.

This post is, by the way, in Darrens really cool reader question segment, where he uses 3 minutes to answer a question, and then flips it to the commenters. Great usage of a blog community, in my opinion!

Anyway, I’d reckon that there’s a lot of people that know more of this than I do, but I do find it easier to get higher ranks in local search results if you have A] the local top level domain (like .se for Sweden or .co.uk for the UK), and B] the local language of the region. Think about it, if you go to a local version of Google, you’ll be able to pick if it should only search in the country’s language, or pages from the country in question. Here’s where the TLD and language comes in, but I suspect that it also affects rankings since a google.com search while render different results than google.se, even if I haven’t opted to search locally.

Maybe someone else knows more of this?

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April 15, 2008

AOL acquires Sphere for approximately $25m

Filed as News with no comments

AOL has acquired Sphere for a reported $25m according to an announcement on the Sphere blog and on TechCrunch and others.

Sphere is a blog search engine that morphed into a site focusing primarily on providing “Related Content” links to a variety of different websites. It’s tagline of “Sphere It!” could be seen on many sites – including many prominent blogs.

Sphere is expected to remain as a distinct brand within AOL.

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