You have a new widget or maybe you are launching a new software on your website and now you want to tell the world. Sitting in front of your computer and already late for an appointment, you are trying to come up with unique and eloquent copy that doesn’t include the words ‘luminous,’ ‘ground-breaking,’ or ‘elegant.’
Unfortunately, I can’t help you with that. The online press release is still going to have to include some gripping and persuasive copy to attract visitors to your site or blog. In fact, the online press release relies even more heavily on good language, since it doesn’t include big colored fonts, cover art or creatively inserted quotes from reputable sources.
What I can help you with is how to address the particular requirements of the online press release. [Read more…]