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August 2, 2013

Content Marketing with Noelle Schuck, Editor-in-Chief at iAcquire

Content Marketing

Content marketing is all the rage these days – but what exactly is it and how can it be scaled to be profitable? We had the opportunity to interview Noelle Schuck, the Editor-in-Chief at iAcquire, a NYC and Phoenix-based digital and content marketing agency. As the Editor-in-Chief, she manages content journalists, SEO strategists, and editors who create custom content on behalf of clients, publishers, and their audiences.

What’s it like leading a team? How do you manage your time, and stay on track? Any particular tools you recommend?

I manage 21 people on iAcquire’s Editorial team: four content strategists, three assignment editors, seven writers, six editors and one infographics specialist. We also use a network of freelance writers. Our editorial team is one branch of our agency’s holistic digital marketing offerings. Our role is to create relevant, informative, and timely content to clients across multiple industries.

We are a high-volume business, so every one of us has to be an expert at time management. For years, I was a big Dayrunner devotee and never left home without my big, bulky planner. Now I’m in heaven with the project management, time management, and task-oriented apps that fit on my iPhone and iPad. As an organization we have all migrated to Google apps (Gmail/Google calendar) and Trello. read more

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July 30, 2013

Top Five WordPress SEO Tips

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WordPress SEO

Unless you do it for a living, SEO is probably one of your less favorite activities. Optimizing your WordPress blog for search engines is very time consuming, and with Google updating its algorithms all the time, you need to stay alert. For example, Panda which was a major update to Google’s search results ranking algorithm, launched in February 2011, and has since went through around 25 updates.

Thankfully, despite the landscape constantly evolving, you don’t have to be an SEO expert to keep your blog in shape. WordPress is designed to be simple right out of the box, and here are some general guidelines to follow:

Are You Properly Defined?

Every website or webpage has a title, description and keywords. When you first created your blog, this information was necessary to get started. Problem is, we change over time, and maybe the direction you originally headed is different from where you are now. Whenever you go through any changes, it’s very important to keep how you define your blog, updated. read more

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March 21, 2011

8 SEO Tips Every Blog Owner Should Know

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It’s no surprise that regularly redesigning your website to update content, indexing and page structure can have a tremendous positive impact on the continued success of your business. The reason that the design and structure of your website can increase traffic is because the changes are likely to result in search engine optimization. Search engine optimization, or SEO, is the process of modifying a website to enhance its chances of appearing in the top search results when relevant key words are entered into a search engine. In other words, it’s one of the most effective ways of increasing the volume of traffic and incidental visitors to your website, which at the end of the day means more new customers or clients for you.

SEO is a huge area of knowledge which can make a big difference to the online profile and real world results of your business, but it’s also a practice where it is easy to make errors. To get you started, here are eight must-know tips for any website owner… read more

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July 5, 2010

Blogging SEO Tips (and pitfalls)

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This is a guest post from Eric Gesinski who works for Tulsa Marketing Online doing Tulsa Web design and Tulsa SEO.

Blog SEO Tips and Tricks Writing a blog is a major part of internet marketing. Writing one that helps a site’s SEO and traffic generation is a little bit trickier. Here are some blog SEO tips and tricks to increase both.

Core SEO Elements
When writing any blog entry, getting organic traffic requires good old fashioned SEO 101. This means writing proper title tags, description tags, and doing proper keyword research. Make sure whatever topic you pick, choose unique keywords to put into your title tag. Build the description tag in your post to target people who would want to read the material you are posting. And make sure you keep it all consistent and related – having a hot keyword-laden title tag that isn’t closely related to what your content is talking about will only make your readers mad. And if you happen to be using WordPress to write your blog, having a plugin such as the All in One SEO Pack can definitely help with these elements. read more

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