April 15, 2015
Content isn’t king by itself. As much as the phrase has been thrown out there, there is no denying its truth.
You can’t win your audience and customers without applying certain techniques to bring your great content out in the open. It’s not enough to write and publish the content on your site or blog and expect your target market to find your post from over billions of pages online.
One way to deliver your content straight to your readers is to implement the best search engine optimization practices. By doing so, you increase the chances of your content to rank on top of search results for your chosen target keyword. The higher you rank, the more chances that your audience searching for your keyword will click on your great content.
While we have provided a link to the best SEO practices observed by most website owners and bloggers, below are some of the more obscure but equally important SEO techniques to supplement your content.
Tags: content, Search Engine Optimization, SEO
February 24, 2015
All year we’ve been relying on the experts in the SEO industry to help us analyze Google news and figure out how to optimize our websites, get creative, and stay ahead of the curve. Let’s face it, 2014 wasn’t the easiest year when it came to SEO changes and moving forward in the online marketing industry, so researching different SEO articles and topics was probably a daily routine for most.
Below are some of the top SEO gurus we saw step up in 2014 and should keep an eye on as we continue into the New Year. read more
Tags: Internet Influencers, SEO
February 17, 2015
Editor’s note: This post was written by Sorcha Mullis, an Online Marketing Specialist with White Chalk Road, a leading search engine optimisation (SEO) and online marketing firm in Perth, Western Australia. White Chalk Road provides SEO, SEM, PPC and online reputation management services to clients based in Perth and wider Australia. Connect with Sorcha on Google+.
Whatever your business, you owe it to your company to explore the myriad of ways this social platform can benefit your marketing initiatives. Establishing a business presence on Pinterest is an excellent way to showcase your products or services and drive traffic to your website.
If your business still believes that Pinterest is merely about fashion trends and crock pot recipes, it’s time to think again. Take a look at these Pinterest pointers which can help you make the most of the platform. read more
Tags: Pinterest, SEO
January 28, 2015
To say that search engine optimization has gone through changes is an understatement.
What was once a shady practice in promoting your online business is now a full-fledged marketing framework that delivers value to your audience.
Below is an infographic from QuickSprout detailing the evolution of SEO over the years.
Tags: Content marketing, Search Engine Optimization, SEO, SERP
December 19, 2014
Image – Mike, Flickr.
It takes a lot of people a long time for them to choose a quality keyword for their website or for a specific blog post. There are tools like Wordtracker that allow you to test out keywords you’ve already thought up, but little that helps you actually choose a good keyword to test in the first place. Here are a few key principles you can follow in order to come up with a solid keyword fast.
Tags: keywords, SEO
November 5, 2014
Many people are under the impression that having a website, writing high quality content and boosting social shares will increase organic traffic to their website. With this mentality, you’re setting yourself up for disaster since you’re forgetting the fundamentals of SEO and how they relate to search engines.
Many bloggers will agree that on-page and off-page SEO will dramatically improve your traffic while building your brand. If you’re not getting the results you feel you should, then you should implement these simple but effective strategies within your content. read more
Tags: headlines, keyword research, SEO
May 20, 2014
Blogging is more than just blurting out your emotions on the Internet. It’s a style of writing that requires honesty, accuracy and a little flamboyance. Be careful, though. Your online audience could either make you a viral sensation or a complete bust almost overnight.
Like any form of writing, there are standards and styles to abide when blogging. If you want your blog to get noticed, you also have to optimize your content to be recognized by Google and other search engines. read more
Tags: blogging advice, copyright, SEO
March 3, 2014
When Google condemns something publicly, or makes a sweeping statement like “guest blogging is dead,” anybody who’s got an interest in Internet culture tends to sit up and pay attention. Google’s decisions and changes throughout the years have been driving forces in the blogging world, so you can imagine that the purported death of guest blogging has both professional and casual bloggers alike bracing for sweeping changes.
So What’s the Story? read more
Tags: guest blogging, Matt Cutts, SEO
January 3, 2014
If you have any inclination about SEO when you’re a blogger (which you should, as SEO can help increase your blog’s traffic and engagement), then you know that being sure you use the right main keywords when you are writing blog posts can help people find your content when they are searching for it via search engines. read more
Tags: Blogging, keywords, Search Engine Optimization, SEO
November 21, 2013
In order to be effective blogging in today’s Internet, writers also need to realize that knowing about search engine optimization (SEO) isn’t left to programmers are Internet marketers. It’s no longer enough to write amazing content and expect it to get thousands of hits every month, much less each day.
Bloggers should know basic SEO techniques and keep up with the latest search engine trends and news in order to be successful with their blog posts.
Best SEO Practices Increase Traffic
Knowing what search engines are looking for can help you maintain best practices, which should increase your chances of regular search engine ranking and indexing. For instance, did you know that Google recently released a new feature called In-Depth articles, which they give special preference to articles that are 1500 words or more? In addition, Google is also looking out for duplicate content, which is content that is appeared on a different website or the same website before, as well as relevancy of content (which is part of its freshness factor). All of these attributes contribute toward greater traffic to your blog. read more
Tags: black hat, Google, Search Engine Optimization, Search Engines, SEO, white hat