Creating your website and keeping it filled with informative and entertaining content is just one part of owning a website. You must also know how to create content that will get picked up by search engines, shared on social media and stand the test of Internet time. Technology is constantly changes, which means that each year brings new web hosting and SEO trends. So, what should you be focusing on this year?
You can tell an old-school New Yorker by their area code: If someone still has a phone number that begins with 212, they’ve been holding onto that number for years.
Once, all of New York carried the 212, but around 1992, 718 came onto the scene for the outer boroughs while 212 held strong. Eventually, there were just too much demand for new numbers. Now a new Manhattanite will be slapped with 646 before the rest of their number. It’s the sign of the times.
The same could be said for the “.com” era of domain names. At the beginning of the Internet, that domain moniker was the only real game in town. Soon .net and .org encroached on the realm in order for even more businesses to set up shop. It was still relatively easy to find a decent domain name. [Read more…]
Web trends change fast, and every year or so, you should be redesigning your site to keep up with online consumer tastes. It doesn’t matter whether you run a small business or you keep a hobby blog; your site will benefit from a regular update to its look and feel. However, before you toss your website’s old code in the bin, you should stop and think about what a redesign does to your search engine rankings. [Read more…]
By this time, every brick and mortar business recognize the need for an online presence. They build websites, either using DIY website builders or hiring pros to do the job. They also recognize the need for a business blog and invest in it in varying degrees.
If you’re a blogger for a company, or you treat your blog as a business (which you should, actually), then one of your priorities is to get people to know about your blog. You need to find your way up the search engine rankings in order to get the eyeballs you need. [Read more…]
When you’re planning out a website, many aspects are just as important as if you were creating a traditional brick and mortar store; almost every decision can have far reaching implications and all of them demand due diligence if you want to ensure success. [Read more…]
The objective of search engine optimization is simple: get atop search rankings for your target keywords. However, as with all simple things, the process of ranking on the first page of search results is quite complicated.
For those new to the SEO game, you will need to learn the technical aspects involved in applying the best practices and campaigns . This can be achieved much quicker if you can associate the process of SEO to a common activity that you have found yourself doing over and over.
If you have experience in the dating game, then SEO is definitely right up your alley.
Using the analogy of dating with SEO, you will understand the foundations that make for an effective SEO practice and campaign. [Read more…]
Content isn’t king by itself. As much as the phrase has been thrown out there, there is no denying its truth.
You can’t win your audience and customers without applying certain techniques to bring your great content out in the open. It’s not enough to write and publish the content on your site or blog and expect your target market to find your post from over billions of pages online.
One way to deliver your content straight to your readers is to implement the best search engine optimization practices. By doing so, you increase the chances of your content to rank on top of search results for your chosen target keyword. The higher you rank, the more chances that your audience searching for your keyword will click on your great content.
While we have provided a link to the best SEO practices observed by most website owners and bloggers, below are some of the more obscure but equally important SEO techniques to supplement your content.
All year we’ve been relying on the experts in the SEO industry to help us analyze Google news and figure out how to optimize our websites, get creative, and stay ahead of the curve. Let’s face it, 2014 wasn’t the easiest year when it came to SEO changes and moving forward in the online marketing industry, so researching different SEO articles and topics was probably a daily routine for most.
Below are some of the top SEO gurus we saw step up in 2014 and should keep an eye on as we continue into the New Year. [Read more…]
Editor’s note: This post was written by Sorcha Mullis, an Online Marketing Specialist with White Chalk Road, a leading search engine optimisation (SEO) and online marketing firm in Perth, Western Australia. White Chalk Road provides SEO, SEM, PPC and online reputation management services to clients based in Perth and wider Australia. Connect with Sorcha on Google+.
Whatever your business, you owe it to your company to explore the myriad of ways this social platform can benefit your marketing initiatives. Establishing a business presence on Pinterest is an excellent way to showcase your products or services and drive traffic to your website.
If your business still believes that Pinterest is merely about fashion trends and crock pot recipes, it’s time to think again. Take a look at these Pinterest pointers which can help you make the most of the platform. [Read more…]
To say that search engine optimization has gone through changes is an understatement.
What was once a shady practice in promoting your online business is now a full-fledged marketing framework that delivers value to your audience.
Below is an infographic from QuickSprout detailing the evolution of SEO over the years.