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November 4, 2013

The Best SEO Tools For Keyword Research

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The Best SEO Tools For Keyword Research (via inBlurbs Inbound Internet Marketing blog)

One of the most important factors, determining the success of your website, is the so-called SEO (or Search Engine Optimization). When developing your business website, one of the first things that you need to consider is its SEO. In the field of Internet…


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October 23, 2013

Is Bad SEO Undermining Your Great Content?

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seo mistakes undermining blogs

We all know SEO is important, especially for blogs because they get new content regularly. However, if you haven’t educated yourself enough on SEO, then simple mistakes may have a will long-lasting impact on your blog, even though you may have great content.

Even though you may consider yourself in the writing industry, if your content is being published online, then you also need to become an SEO expert. Otherwise, you risk undermining your content and not getting the exposure that you deserve.

Rambling Meta Tags

Meta tags that are too long are one of the most common problems that I see during my website Internet marketing audits that are completed for clients. If your meta tags are too long, then they will get cut off in Google (and other search engines ), leading to incomplete information for both the search engines and your potential readers. Title meta tags must be under 65 characters (including spaces) and description meta tags must be under 160 characters. Most SEO experts (like Moz) agree that 155 characters is a good maximum to shoot for.

When redoing meta tags, be sure to include more top keywords and a good description of what that specific page is about. In addition, for WordPress blogs, you can use a SEO plugin that will automatically optimize these meta tags (as well as complete basic SEO) for you.

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October 17, 2013

The SEO of Tolstoy: A Guide to Effective Content Strategy

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The SEO of Tolstoy: A Guide to Effective Content Strategy (via Wallaroo Media)

The SEO of Tolstoy: A Guide to Effective Content Strategy In order to run an effective content strategy for yourself or a client, you need to keep in mind that your audience requires specific, useful information in order to make an informed decision…


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October 16, 2013

Why Outbound Links Matter For Bloggers

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outbound links

For as long as search engine optimizers have existed, they’ve focused a huge amount of time and resources on obtaining inbound links for their sites. There’s a very good reason for that: among the 200 or so signals that Google considers when determining ranking positions in the SERPs, inbound links are of vital importance. However, there is considerable diversity of opinion when it comes to linking out from a site to other sites. SEOs are often concerned that outbound links will degrade their site’s standing and prefer to link to their own content, keeping the link juice they gather to themselves. They are also worried about giving away link juice and hence ranking potential to other sites within their niche.

In fact, outbound links can be beneficial for SEO, so it’s worth thinking about the ways in which such links can both benefit and harm a site’s status in the eyes of Google and other search engines. read more

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October 9, 2013

Writing SEO Friendly Blog Articles For WordPress

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wordpress-seo

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Google’s oft-quoted advice for getting your blog articles ranked is that you should write rich, high-quality, and valuable content. That’s great advice and, without good content everything else you do to improve your SERP position is largely a wasted effort. However, there are many things you can do in addition to creating high-quality content that will give your articles a boost. We’re going to look at 10 basic SEO techniques that every blogger, writer, and editor should be aware of when they are creating content for the web. read more

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September 12, 2013

5 Little Things That Make a Big Difference in Your Blog’s SEO

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Many people start blogs because they are passionate about a topic and want to tell people about it. However, in order for a blog to be successful, we must go beyond writing about what interests us and focusing on the little things that make a big impact on SEO. Some tasks, like allowing for email subscription and verifying your blog’s URL with the major search engines, only take a few minutes but can create a huge difference in traffic, engagement, and overall growth.

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August 30, 2013

Is Google+ Part of Your Blogging Strategy?

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google blogging

Google+ is one of the newest social media networks that has grown into millions of members. It allows you to integrate with Google services, which give you the ability to promote your content and other links, as well as to gain visibility with other Google products. Many bloggers do not realize the importance that Google+ may have been promoting their content. Google plus is no longer an optional network that people can decide to participate in when it comes to social media promotion.

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August 21, 2013

Why We Don’t Need More Domain Extensions

Domain Extension ImageOver the past year, the Internet Corporation for Assigned Named and Numbers (ICANN), the non-profit organization that is responsible for, among other things, assigning domain names on the Internet, has given initial approval for over 1,500 new “top level domains” (abbreviated as TLDs and sometimes referred to as “domain extensions”).

This means, fairly soon, you could start seeing sites like http://www.site.love, http://www.site.beauty and http://www.site.toys, among many others.

However, this doesn’t necessarily mean that you’ll be snapping up your own .baby or .love domain any time soon, many of the extensions may wind up being controlled by private organizations, such as L’oreal’s bid to control .beauty, where there are obvious business interests in the TLD itself, not in selling new domains. As such, many of those applications are for closed registrations, meaning that the operators of the extension will be selective in who they allow to register.

This has already sparked a predictable and understandable fear of corporate control over the Internet. But while the discussion about the balance between corporate control and Internet freedom is important, it’s also important to ask why ICANN is so eager to expand the number of extensions so quickly and what the impact of that expansion could be on the Internet.

Sadly, if previous expansions have taught us anything, it’s probably the latter. read more

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July 22, 2013

Why SEO Pros Should Be on Reddit

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There is no discussion necessary when it comes to the entertaining merits of Reddit. The front page of the Internet has a lot of subpages, to be sure, and depending on which page/s you frequent, you will have various experiences. The bottom line is that you can find yourself browsing and reading Reddit for hours on end without realizing it. The epitome of a timesink.

Reddit

But, aside from the entertaining value of the site, there are actually a lot of benefits to spending time on Reddit, especially for SEO professionals. It is no secret that search engine optimization, or SEO, has received a lot of flak over the years. While there are legit practices, there are some rotten apples (whether it’s an SEO company or individual) that have tainted the scene.

That is no reason to totally ignore SEO, though. The niche still has its merits and there are SEO pros who are actually good at what they do without having to resort to shady practices. If you’re one of these SEO pros, where do you go to interact with likeminded people? More so, where do you go to exchange ideas with people who are not shady at all?

Believe it or not, the answer is Reddit. read more

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May 14, 2013

White-hat Vs. Black-hat: Link Building in 2013

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Link building in 2013
In the world of SEO and link building there are two separate camps. Those in the white-hat link building camp and those in the black-hat link building camp. Those in the white-hat camp choose to employ strategies and techniques that are generally accepted within the SEO community and believed to adhere to the qualifications of proper link building practices as determined by Google’s search algorithm. Those who perpetrate black-hat link building tactics attempt to game and manipulate this algorithm for faster easier results. In 2013, the division between white-hat and black-hat link building practices has become more clear and easier to discern. Link building in 2013 is certainly different from what old school pros may have gotten used to. read more

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