Flipping the Coin – How do your Customers See your “Little Mistakes”

A little while ago I read this great post by Ken Mueller which got me thinking, “Where have I never been with my posts before?”

I was quite surprised to find that the answer was “The customer’s mind-set.” I have written posts in the past about providing great customer service and nurturing post-purchase, but never actually about how a business could be seen through the eyes of a customer. Most importantly though, how customers view the “little mistakes” that you decided to let slide or deal with later.

Here are ten little mistakes that I see quite often when browsing the web, and how they could be making your customers view your business in the wrong light!

Little mistake #1 – Not blogging or updating your social networks

screenshot of blog not being updated

It’s very easy to neglect things like your blog and social networks. What with more urgent work tasks, familial and social commitments and unexpected requests dominating many of our lives, the simplest solution is to try and alleviate the pressure by “just blogging tomorrow.” That tomorrow then becomes the day after, and the day after that and the day after that, as you can see from the lonely looking lambs in the example above (almost as lonely looking as the stagnant blog itself)!

It’s a vicious circle, and one that can leave both existing and potential customers seeing you as just as neglectful in other areas of your business as in your content. It can also come across as you simply not having anything interesting to say, so how could you have anything interesting to offer your customer too? [Read more…]

Is Bad SEO Undermining Your Great Content?

seo mistakes undermining blogs

seo mistakes undermining blogs

We all know SEO is important, especially for blogs because they get new content regularly. However, if you haven’t educated yourself enough on SEO, then simple mistakes may have a will long-lasting impact on your blog, even though you may have great content.

Even though you may consider yourself in the writing industry, if your content is being published online, then you also need to become an SEO expert. Otherwise, you risk undermining your content and not getting the exposure that you deserve.

Rambling Meta Tags

Meta tags that are too long are one of the most common problems that I see during my website Internet marketing audits that are completed for clients. If your meta tags are too long, then they will get cut off in Google (and other search engines ), leading to incomplete information for both the search engines and your potential readers. Title meta tags must be under 65 characters (including spaces) and description meta tags must be under 160 characters. Most SEO experts (like Moz) agree that 155 characters is a good maximum to shoot for.

When redoing meta tags, be sure to include more top keywords and a good description of what that specific page is about. In addition, for WordPress blogs, you can use a SEO plugin that will automatically optimize these meta tags (as well as complete basic SEO) for you.

[Read more…]

The SEO of Tolstoy: A Guide to Effective Content Strategy

The SEO of Tolstoy: A Guide to Effective Content Strategy (via Wallaroo Media)

The SEO of Tolstoy: A Guide to Effective Content Strategy In order to run an effective content strategy for yourself or a client, you need to keep in mind that your audience requires specific, useful information in order to make an informed decision…


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Why Outbound Links Matter For Bloggers

outbound links

outbound links

For as long as search engine optimizers have existed, they’ve focused a huge amount of time and resources on obtaining inbound links for their sites. There’s a very good reason for that: among the 200 or so signals that Google considers when determining ranking positions in the SERPs, inbound links are of vital importance. However, there is considerable diversity of opinion when it comes to linking out from a site to other sites. SEOs are often concerned that outbound links will degrade their site’s standing and prefer to link to their own content, keeping the link juice they gather to themselves. They are also worried about giving away link juice and hence ranking potential to other sites within their niche.

In fact, outbound links can be beneficial for SEO, so it’s worth thinking about the ways in which such links can both benefit and harm a site’s status in the eyes of Google and other search engines. [Read more…]

Writing SEO Friendly Blog Articles For WordPress

wordpress-seo

wordpress-seo

Image source

Google’s oft-quoted advice for getting your blog articles ranked is that you should write rich, high-quality, and valuable content. That’s great advice and, without good content everything else you do to improve your SERP position is largely a wasted effort. However, there are many things you can do in addition to creating high-quality content that will give your articles a boost. We’re going to look at 10 basic SEO techniques that every blogger, writer, and editor should be aware of when they are creating content for the web. [Read more…]

5 Little Things That Make a Big Difference in Your Blog’s SEO

medium_5267464508

medium_5267464508

Many people start blogs because they are passionate about a topic and want to tell people about it. However, in order for a blog to be successful, we must go beyond writing about what interests us and focusing on the little things that make a big impact on SEO. Some tasks, like allowing for email subscription and verifying your blog’s URL with the major search engines, only take a few minutes but can create a huge difference in traffic, engagement, and overall growth.

[Read more…]

Is Google+ Part of Your Blogging Strategy?

google authorship

google blogging

Google+ is one of the newest social media networks that has grown into millions of members. It allows you to integrate with Google services, which give you the ability to promote your content and other links, as well as to gain visibility with other Google products. Many bloggers do not realize the importance that Google+ may have been promoting their content. Google plus is no longer an optional network that people can decide to participate in when it comes to social media promotion.

[Read more…]

Why We Don’t Need More Domain Extensions

Domain Extension Image

Domain Extension ImageOver the past year, the Internet Corporation for Assigned Named and Numbers (ICANN), the non-profit organization that is responsible for, among other things, assigning domain names on the Internet, has given initial approval for over 1,500 new “top level domains” (abbreviated as TLDs and sometimes referred to as “domain extensions”).

This means, fairly soon, you could start seeing sites like http://www.site.love, http://www.site.beauty and http://www.site.toys, among many others.

However, this doesn’t necessarily mean that you’ll be snapping up your own .baby or .love domain any time soon, many of the extensions may wind up being controlled by private organizations, such as L’oreal’s bid to control .beauty, where there are obvious business interests in the TLD itself, not in selling new domains. As such, many of those applications are for closed registrations, meaning that the operators of the extension will be selective in who they allow to register.

This has already sparked a predictable and understandable fear of corporate control over the Internet. But while the discussion about the balance between corporate control and Internet freedom is important, it’s also important to ask why ICANN is so eager to expand the number of extensions so quickly and what the impact of that expansion could be on the Internet.

Sadly, if previous expansions have taught us anything, it’s probably the latter. [Read more…]

Why SEO Pros Should Be on Reddit

There is no discussion necessary when it comes to the entertaining merits of Reddit. The front page of the Internet has a lot of subpages, to be sure, and depending on which page/s you frequent, you will have various experiences. The bottom line is that you can find yourself browsing and reading Reddit for hours on end without realizing it. The epitome of a timesink.

Reddit

But, aside from the entertaining value of the site, there are actually a lot of benefits to spending time on Reddit, especially for SEO professionals. It is no secret that search engine optimization, or SEO, has received a lot of flak over the years. While there are legit practices, there are some rotten apples (whether it’s an SEO company or individual) that have tainted the scene.

That is no reason to totally ignore SEO, though. The niche still has its merits and there are SEO pros who are actually good at what they do without having to resort to shady practices. If you’re one of these SEO pros, where do you go to interact with likeminded people? More so, where do you go to exchange ideas with people who are not shady at all?

Believe it or not, the answer is Reddit. [Read more…]