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August 30, 2013

Is Google+ Part of Your Blogging Strategy?

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google blogging

Google+ is one of the newest social media networks that has grown into millions of members. It allows you to integrate with Google services, which give you the ability to promote your content and other links, as well as to gain visibility with other Google products. Many bloggers do not realize the importance that Google+ may have been promoting their content. Google plus is no longer an optional network that people can decide to participate in when it comes to social media promotion.

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August 21, 2013

Why We Don’t Need More Domain Extensions

Domain Extension ImageOver the past year, the Internet Corporation for Assigned Named and Numbers (ICANN), the non-profit organization that is responsible for, among other things, assigning domain names on the Internet, has given initial approval for over 1,500 new “top level domains” (abbreviated as TLDs and sometimes referred to as “domain extensions”).

This means, fairly soon, you could start seeing sites like http://www.site.love, http://www.site.beauty and http://www.site.toys, among many others.

However, this doesn’t necessarily mean that you’ll be snapping up your own .baby or .love domain any time soon, many of the extensions may wind up being controlled by private organizations, such as L’oreal’s bid to control .beauty, where there are obvious business interests in the TLD itself, not in selling new domains. As such, many of those applications are for closed registrations, meaning that the operators of the extension will be selective in who they allow to register.

This has already sparked a predictable and understandable fear of corporate control over the Internet. But while the discussion about the balance between corporate control and Internet freedom is important, it’s also important to ask why ICANN is so eager to expand the number of extensions so quickly and what the impact of that expansion could be on the Internet.

Sadly, if previous expansions have taught us anything, it’s probably the latter. read more

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July 22, 2013

Why SEO Pros Should Be on Reddit

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There is no discussion necessary when it comes to the entertaining merits of Reddit. The front page of the Internet has a lot of subpages, to be sure, and depending on which page/s you frequent, you will have various experiences. The bottom line is that you can find yourself browsing and reading Reddit for hours on end without realizing it. The epitome of a timesink.

Reddit

But, aside from the entertaining value of the site, there are actually a lot of benefits to spending time on Reddit, especially for SEO professionals. It is no secret that search engine optimization, or SEO, has received a lot of flak over the years. While there are legit practices, there are some rotten apples (whether it’s an SEO company or individual) that have tainted the scene.

That is no reason to totally ignore SEO, though. The niche still has its merits and there are SEO pros who are actually good at what they do without having to resort to shady practices. If you’re one of these SEO pros, where do you go to interact with likeminded people? More so, where do you go to exchange ideas with people who are not shady at all?

Believe it or not, the answer is Reddit. read more

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May 14, 2013

White-hat Vs. Black-hat: Link Building in 2013

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Link building in 2013
In the world of SEO and link building there are two separate camps. Those in the white-hat link building camp and those in the black-hat link building camp. Those in the white-hat camp choose to employ strategies and techniques that are generally accepted within the SEO community and believed to adhere to the qualifications of proper link building practices as determined by Google’s search algorithm. Those who perpetrate black-hat link building tactics attempt to game and manipulate this algorithm for faster easier results. In 2013, the division between white-hat and black-hat link building practices has become more clear and easier to discern. Link building in 2013 is certainly different from what old school pros may have gotten used to. read more

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May 4, 2013

Optimizing Google+ Posts For Offsite SEO

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Google PlusThere have been a lot of jokes made at Google’s expense when it comes to Google+. While the social network may not have the mass appeal of Facebook, Twitter, and other competitors, it does offer a practical and worthwhile path along the paved road to SEO success.

 

Have you noticed the number of posts on Google.com that now feature Google Authorship? Every time you see a post with an authors name attached and their picture you are witnessing the start of Google+ SEO magic.

 

Getting started with Google+ optimization for SEO is simple and surprisingly not time consuming in the least.  read more

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April 26, 2013

How Guest Posting Will Boost Your SEO Value

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social-media

Many websites consider allowing guest posting in order to help boost their ratings. On the other hand, some websites choose to guest post on other sites in order to help boost their rankings. In both of these cases, you can watch your ratings go through the roof so long as you execute your posts correctly.

For this reason, you might want to think about how guest posting can help your SEO value out. There are several different reasons behind how guest posting will help you, and it is important to understand how it can benefit you. By understanding how guest posts can help you, you will be able to make sure that you use them efficiently. read more

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August 22, 2012

The Future of SEO

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Search engine optimisation (SEO) is one of the most important aspects of modern web design. In recent years, having a good grip on SEO has often made the difference between a successful website and one that fails to garner significant attention. Due to the nature of search engines, SEO must constantly adapt to ensure that websites remain high in the search rankings.

Many web designers have been noticing lately that Google, the most widely used search engine by far, has had its search algorithms modified in an attempt to reduce the amount of spam content in search results. With this in mind, it pays to remember that it is in the interests of both you and the search engine companies to produce content that doesn’t have the typical spam features, such as keyword stuffing. The aim of Google is to produce results that are pleasing to people searching out websites, so having a high quality site can act as a form of SEO in itself. In the long run it’ll pay off as more specifically optimised pages eventually become obsolete. read more

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February 20, 2012

SEO Copywriters Help Your Search Engine Rankings

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As a business owner do you understand all this technological terminology? Do you know what SEO stands for or what copywriters do? Do you understand the importance of SEO copywriters when it comes to promoting your business online?

To survive in the current market you probably already know that you have to do it online, almost every home has a computer with internet access, which means that whether they’re looking for a plumber or shopping for groceries, the majority of people will do the searches online. read more

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November 21, 2011

SEO Anchor Text to Cross Promote Your Sites

One of the great things about having a successful blog is that it makes it so much easier to launch your next successful blog. All of the hard work that you put into building up your audience and your search engine rankings is something you can leverage for your next site, especially if it’s related to the first.

In addition to the ability to leverage your audience and steer them over to the new site, you can also launch out of the gate with a SEO benefit in the form of of links from your established blog to the new one. This gives your new site some instant search engine credibility by proving it can attract links from an established credible site.

However, one area where I see bloggers with a smattering of SEO knowledge screwing up regularly is with how they treat anchor text when cross promoting. read more

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September 7, 2011

Will Google+ Live Up To Its Name With Brand Accounts?

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Google+ is growing, and it’s growing fast. But will this new platform meet the needs of professionals? With plans to implement brand accounts in the foreseeable future, there are a lot of wishes on every social media manager’s wish list. To get the most out of this technology for a brand there are a host of things people would like to see. read more

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