White-hat Vs. Black-hat: Link Building in 2013

Link building in 2013

Link building in 2013
In the world of SEO and link building there are two separate camps. Those in the white-hat link building camp and those in the black-hat link building camp. Those in the white-hat camp choose to employ strategies and techniques that are generally accepted within the SEO community and believed to adhere to the qualifications of proper link building practices as determined by Google’s search algorithm. Those who perpetrate black-hat link building tactics attempt to game and manipulate this algorithm for faster easier results. In 2013, the division between white-hat and black-hat link building practices has become more clear and easier to discern. Link building in 2013 is certainly different from what old school pros may have gotten used to. [Read more…]

Optimizing Google+ Posts For Offsite SEO

Google Plus

Google PlusThere have been a lot of jokes made at Google’s expense when it comes to Google+. While the social network may not have the mass appeal of Facebook, Twitter, and other competitors, it does offer a practical and worthwhile path along the paved road to SEO success.

 

Have you noticed the number of posts on Google.com that now feature Google Authorship? Every time you see a post with an authors name attached and their picture you are witnessing the start of Google+ SEO magic.

 

Getting started with Google+ optimization for SEO is simple and surprisingly not time consuming in the least.  [Read more…]

How Guest Posting Will Boost Your SEO Value

social-media

social-media

Many websites consider allowing guest posting in order to help boost their ratings. On the other hand, some websites choose to guest post on other sites in order to help boost their rankings. In both of these cases, you can watch your ratings go through the roof so long as you execute your posts correctly.

For this reason, you might want to think about how guest posting can help your SEO value out. There are several different reasons behind how guest posting will help you, and it is important to understand how it can benefit you. By understanding how guest posts can help you, you will be able to make sure that you use them efficiently. [Read more…]

The Future of SEO

seo_2

Search engine optimisation (SEO) is one of the most important aspects of modern web design. In recent years, having a good grip on SEO has often made the difference between a successful website and one that fails to garner significant attention. Due to the nature of search engines, SEO must constantly adapt to ensure that websites remain high in the search rankings.

Many web designers have been noticing lately that Google, the most widely used search engine by far, has had its search algorithms modified in an attempt to reduce the amount of spam content in search results. With this in mind, it pays to remember that it is in the interests of both you and the search engine companies to produce content that doesn’t have the typical spam features, such as keyword stuffing. The aim of Google is to produce results that are pleasing to people searching out websites, so having a high quality site can act as a form of SEO in itself. In the long run it’ll pay off as more specifically optimised pages eventually become obsolete. [Read more…]

SEO Copywriters Help Your Search Engine Rankings

As a business owner do you understand all this technological terminology? Do you know what SEO stands for or what copywriters do? Do you understand the importance of SEO copywriters when it comes to promoting your business online?

To survive in the current market you probably already know that you have to do it online, almost every home has a computer with internet access, which means that whether they’re looking for a plumber or shopping for groceries, the majority of people will do the searches online. [Read more…]

SEO Anchor Text to Cross Promote Your Sites

word

One of the great things about having a successful blog is that it makes it so much easier to launch your next successful blog. All of the hard work that you put into building up your audience and your search engine rankings is something you can leverage for your next site, especially if it’s related to the first.

In addition to the ability to leverage your audience and steer them over to the new site, you can also launch out of the gate with a SEO benefit in the form of of links from your established blog to the new one. This gives your new site some instant search engine credibility by proving it can attract links from an established credible site.

However, one area where I see bloggers with a smattering of SEO knowledge screwing up regularly is with how they treat anchor text when cross promoting. [Read more…]

Will Google+ Live Up To Its Name With Brand Accounts?

google_plus

Google+ is growing, and it’s growing fast. But will this new platform meet the needs of professionals? With plans to implement brand accounts in the foreseeable future, there are a lot of wishes on every social media manager’s wish list. To get the most out of this technology for a brand there are a host of things people would like to see. [Read more…]

Should SEO Be Taught in Schools?

teach_seo

Depending on what degree a certain person might be trying to obtain, it might actually be in the best interest of a person to skip college and go right into starting their own business or making it the hard way – working.

There are some types of degrees you absolutely have to go to college for. You cannot become a doctor or a plastic surgeon without going to school (at least in the way our world is operated now). And you more than likely cannot be a chemical or electrical engineer without going to school either. However our school system was based on a system that was created many, many years ago – and it may perhaps be entirely outdated.

Should SEO be taught in schools?

Could you imagine how many more Internet startups there would be if they taught it in high school to teenagers? You would have 14-18 year old kids cranking out affiliate gateways, blogs, and providing SEO services everyday after school at 3 p.m. The SEO industry would be flooded within the matter of a semester or two of teaching it and the competition on the web would skyrocket. [Read more…]

How To Properly Hire An Outside Internet Marketing Consulting Firm

Marketing Online

Marketing OnlineWebsite owners often fall into a pattern of marketing for their websites that can leave their efforts lopsided, for example, they may choose to focus a majority of their effort with on-site SEO building, such as on-site-links  for posts or they may choose to focus on building off-site links in for their site to push up SERP. In other cases webmasters simply want to convert the highest number of visitors who visit their website. Unfortunately without the proper mix of all three types of efforts it’s almost certain that a website will fail, it’s the entire reason internet marketing consulting firms exist and are in abundance.

Regardless of why you are hiring an outside firm for optimization  purposes there are certain considerations that should be made.

First, it’s important to understand how a consultancy firm will attract off-site visitors and SERP to your website. In some cases an internet marketing consulting firm may own various websites where they will place your site links, you’ll want to find out if links to your site will be on websites that match your content. For example, a link to a tech product website from a health website will hold less authoritative weight since the sites are in different niches.  You’ll also want to ask the firm about their linking strategy, having 100 links appear overnight could be seen by search engines as inflated SEO which in turn could penalize your website. If the firm is offering a good mix of off-site links (.com, .edu sites), lifetime links to established directories, etc. they will likely help better secure future traffic for your website. [Read more…]

The Complete Visual Guide to SEO

complete-guide-to-seo-w600

Search Engine Optimisation is by many considered necessary, others say that it’s all about the content and other will even go as far as to call SEO a way to trick out Google. The truth is that it’s a mi9x of all these elements and then some: great content is required to receive links and go viral on social media networks, ‘SEO tricks’ will improve how your site ranks. The team of BloggingPro sat down and created the ultimate basic guide to SEO, in the form of an infographic.

View the complete graphic over at BloggingPro