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December 6, 2009

Sunday Morning SEO: Breaking Through Traffic Plateaus

Filed as Features with 11 comments

traffic-plateau-graphOne of the exciting times for any blogger is when he breaks through a traffic plateau and reaches new levels of pageviews and visitors. Fortunately, I’ve seen my blog overcome a couple plateaus. In this post, I talk about the steps I took to reach new traffic levels. read more

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November 29, 2009

Sunday Morning SEO: Increase Your Traffic With a Higher Post Frequency

Filed as Features with 4 comments

275499_2460I’ve spent so much time building links to my blog that I forgot how much post frequency can increase search traffic.

Typically, I write 2-3 posts per week on my blog. But in the last four weeks, I’ve had more motivation so I wrote four posts every week. This proved to be a good decision as my traffic from search engines has increased by 20% in the last thirty days. read more

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November 22, 2009

Sunday Morning SEO: Optimizing Title Tags, Post Titles, and URLs

Filed as Features with 2 comments

As you write a post, it only takes a couple minutes to optimize the title tag, post title, and URL. The benefits are well worth it because you’ll rank for more keywords,  get more search traffic, and improve your click through rate on the search engine results pages (SERPs) and the RSS readers.

Here are some things to consider. read more

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November 16, 2009

Interview: Tom Rusling, Text Link Ads

text-link-ads-logoHere, Thord interviews Tom Rusling at Text Link Ads.

Let’s start with you. Who are you and what do you do at Text Link Ads?

I am the Senior SEO Strategist. In that role, I offer resources to Text Link Ads clients that are looking to add a layer of strategy and/or on-page site optimization to their link building campaigns. TLA is by design a self serve network: clients can enter our system and find a huge array of links to choose from. However, often clients are looking for guidance around things like:

  • Which keywords should I be targeting?
  • How many links should I be buying?
  • How fast should I be purchasing links, and how much should I vary my anchor text?

And of course, many clients feel like the links they have acquired with us are not working effectively for them. Often my most important role is to help clients identify technical problems on their site which are impeding the benefit of their link building. Such examples could be incorrect use of redirects, duplicate content issues in all its many vast and wonderful forms, lack of page targeting and keyword dilution, etc. They always come into the conversation blaming the links, but invariably the client and I are able to analyze the problem and identify the source of the problem is something on-page.

read more

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November 15, 2009

Sunday Morning SEO: Stats to Consider for SEO

Filed as Features with 2 comments

One of the things I’ve been trying to do recently has been to combine my stats analysis with SEO. Stats analysis and SEO are both powerful marketing strategies so I thought combining them could definitely improve my blog.

Most bloggers just look at their visitor count but if you dig a little deeper in your stats program, you can find data to help you make good decisions about your blog. read more

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November 8, 2009

Sunday Morning SEO: Long Tail Keyword Research With Google Analytics

Filed as Features with 8 comments

One of the things SEO specialists often talk about is the power of long tail keywords. Long tail keywords are the search terms with 3 or more words that don’t have high search volume. The shorter keywords have higher search volume but in aggregate, the long tail keywords provide the bulk of a site’s search traffic.

For example, you can have a Europe travel site that ranks well for europe travel but the majority of your traffic will come from terms like:

  • europe travel deals
  • europe travel guide
  • europe travel packages
  • europe travel books
  • cheap europe travel

read more

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November 1, 2009

Sunday Morning SEO: When to Use Pages Over Posts

Filed as Features with no comments

One of the things that has worked out well for me is strategically using pages. Just because you have a blog doesn’t mean all your content needs to go in posts. Here are a couple instances to consider pages instead.

Sales page: This seems like a no-brainer but I have seen blogs selling their products on posts. Some of the posts are pretty old so the products seem outdated. read more

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October 25, 2009

Sunday Morning SEO: The Role of Design and Formatting

Filed as Features with 10 comments

You may be surprised to see a post about design and formatting in an SEO column. These elements have nothing to do with keywords. But in my experience, they can play a crucial role in link building.

I found this out from one of my blogs about a year ago. A couple weeks after I started the blog, I started getting links and some of the linkers commented about how they liked my blog’s design. This was the first blog I launched that had a custom design. In the past, I would start blogs but just use a common free theme. I would modify it a little bit, but you could still tell that it was a common design. (If you’ve seen all the similar Thesis themed blogs running around, you know what I’m talking about.) read more

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October 18, 2009

Sunday Morning SEO: Preparing for Future Events

Filed as Features with 3 comments

One of the things I realized when I first did SEO was that your new pages and posts don’t automatically get indexed right away by Google unless you have a very authoritative, or trusted site. Also, once your pages are indexed, it usually takes time to rank for your desired keywords.

Therefore, I started preparing for keywords that I knew would get a high search volume in the near future. These keywords were based on popular future events in my niche.

read more

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October 15, 2009

Google PageRank finally demoted, but remains on toolbar

Filed as News with 5 comments

Google PageRank, which has caused its fair share of excitement, disappointment, worry and FUD over the years, finally seems to be on its way out.

Although Google has been telling people not to treat its public PR scores as an all-important metric for some time, the statistic has now been dropped from the Webmaster Tools.

Personally, I didn’t notice (I haven’t observed PageRank for years) but SEO Round Table and others found a thread on the Webmaster Central forums in which Google employee Susan Moskwa says: read more

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