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December 27, 2009

Sunday Morning SEO: Will Twitter and Facebook Be More Important to SEO?

Filed as Features with 5 comments

twitter-facebook-logosRand Fishkin has an interesting prediction in his recent post, 8 Predictions for SEO in 2010. He believes that Twitter will become a part of Google’s ranking algorithm.

His argument is that Google has a history of innovating their algorithm to take account the most relevant link sources. And now it seems that Twitter has become the top place to share links instead of blogs and social news sites.

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December 20, 2009

Sunday Morning SEO: Keywords Vs “Clever” Words

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keywordsSean Platt recently wrote about the power of keywords for Copyblogger. When he first started his business blog, he ignored keywords and just focused on developing a unique writing style. He got a lot of compliments for his writing but his blog was not making much money.

He switched his focus from “clever” writing to SEO writing by including keywords in his posts. The result was huge. He got more traffic and links and he made a lot of money. read more

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December 13, 2009

Sunday Morning SEO: 3 Reasons to Read Books About Your Niche

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old-booksOne of the underrated strategies in SEO is reading good books in your niche. You don’t hear a lot about this tactic. Many SEO specialists will talk about keeping up with the top blogs in your niche, but there are great benefits to reading books. Here are three of the biggest ones.
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December 6, 2009

Sunday Morning SEO: Breaking Through Traffic Plateaus

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traffic-plateau-graphOne of the exciting times for any blogger is when he breaks through a traffic plateau and reaches new levels of pageviews and visitors. Fortunately, I’ve seen my blog overcome a couple plateaus. In this post, I talk about the steps I took to reach new traffic levels. read more

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November 29, 2009

Sunday Morning SEO: Increase Your Traffic With a Higher Post Frequency

Filed as Features with 4 comments

275499_2460I’ve spent so much time building links to my blog that I forgot how much post frequency can increase search traffic.

Typically, I write 2-3 posts per week on my blog. But in the last four weeks, I’ve had more motivation so I wrote four posts every week. This proved to be a good decision as my traffic from search engines has increased by 20% in the last thirty days. read more

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November 22, 2009

Sunday Morning SEO: Optimizing Title Tags, Post Titles, and URLs

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As you write a post, it only takes a couple minutes to optimize the title tag, post title, and URL. The benefits are well worth it because you’ll rank for more keywords,  get more search traffic, and improve your click through rate on the search engine results pages (SERPs) and the RSS readers.

Here are some things to consider. read more

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November 16, 2009

Interview: Tom Rusling, Text Link Ads

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text-link-ads-logoHere, Thord interviews Tom Rusling at Text Link Ads.

Let’s start with you. Who are you and what do you do at Text Link Ads?

I am the Senior SEO Strategist. In that role, I offer resources to Text Link Ads clients that are looking to add a layer of strategy and/or on-page site optimization to their link building campaigns. TLA is by design a self serve network: clients can enter our system and find a huge array of links to choose from. However, often clients are looking for guidance around things like:

  • Which keywords should I be targeting?
  • How many links should I be buying?
  • How fast should I be purchasing links, and how much should I vary my anchor text?

And of course, many clients feel like the links they have acquired with us are not working effectively for them. Often my most important role is to help clients identify technical problems on their site which are impeding the benefit of their link building. Such examples could be incorrect use of redirects, duplicate content issues in all its many vast and wonderful forms, lack of page targeting and keyword dilution, etc. They always come into the conversation blaming the links, but invariably the client and I are able to analyze the problem and identify the source of the problem is something on-page.

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November 15, 2009

Sunday Morning SEO: Stats to Consider for SEO

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One of the things I’ve been trying to do recently has been to combine my stats analysis with SEO. Stats analysis and SEO are both powerful marketing strategies so I thought combining them could definitely improve my blog.

Most bloggers just look at their visitor count but if you dig a little deeper in your stats program, you can find data to help you make good decisions about your blog. read more

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November 8, 2009

Sunday Morning SEO: Long Tail Keyword Research With Google Analytics

Filed as Features with 8 comments

One of the things SEO specialists often talk about is the power of long tail keywords. Long tail keywords are the search terms with 3 or more words that don’t have high search volume. The shorter keywords have higher search volume but in aggregate, the long tail keywords provide the bulk of a site’s search traffic.

For example, you can have a Europe travel site that ranks well for europe travel but the majority of your traffic will come from terms like:

  • europe travel deals
  • europe travel guide
  • europe travel packages
  • europe travel books
  • cheap europe travel

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November 1, 2009

Sunday Morning SEO: When to Use Pages Over Posts

Filed as Features with no comments

One of the things that has worked out well for me is strategically using pages. Just because you have a blog doesn’t mean all your content needs to go in posts. Here are a couple instances to consider pages instead.

Sales page: This seems like a no-brainer but I have seen blogs selling their products on posts. Some of the posts are pretty old so the products seem outdated. read more

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